A NEW WORLD RECORD MARKS AN INCREDIBLE MCM FOR BLAZBLUE

FOR IMMEDIATE RELEASE

Bristol, UK (2 nd November 2010) PQube and Zen United are pleased to announce that Kyle‘Kyzertron’ Dixon set a brand new Guinness World Record for Arc System Work’s BlazBlue: Continuum Shift at the BlazBlue booth at this year’s MCM Expo in London.

Battling it out in front of a huge crowd of onlookers, Kyzer took on fans of the critically acclaimed fighter and, in an astonishing display of skill, emerged victorious against every challenger. Using the character Lambda, Kyzer racked up an incredible 32 wins in just 60 minutes, winning all 64 rounds and averaging a victory every 100 seconds.

“I am very proud of my world record - I had more fun than I could have ever imagined” said world record holder, Kyzer.“I am grateful for the opportunity and even more grateful for the turnout. The event was beyond my expectations, BlazBlue really deserves the limelight in Europe. I’d love to see it become the number one VS game in Europe.”

“Kyzertron’s record is a stunning example of his skill as a gamer, and he’s definitely earned his place in the Guinness World Records Gamer’s Edition 2011” said Gaz Deaves, Gaming Editor at Guinness World Records.“The UK BlazBlue community turned out in full force for the attempt, and in spite of the prizes on offer for anyone who could beat Kyzertron, he still had some very vocal supporters and the atmosphere was fantastic throughout.”

The world record attempt was just one of the highlights at the BlazBlue booth, which made it one of the busiest and most popular exhibits at the show.

“It was great to see so many BlazBlue fans. The number of people waiting to challenge Kyzer during the World Record attempt was unbelievable - with a 100+ strong queue stretching around the stand to witness Kyzer successfully set a new world record.” said Abid Gangat, Key Account and Trade Marketing Manager at PQube.“I would like to thank Guinness World Records for adjudicating at the event, for all the fans who waited patiently for their opportunity against Kyzer, and of course for Kyzer showing us just how good he really is.”

BlazBlue: Continuum Shift will be available on XBOX 360™ and PLAYSTATION®3 this November.

For more information on BlazBlue head to blazbluegame.com, join our ever growing community on Facebook/BlazBlue or keep up with our regular news on Twitter/@BlazBlue_Europe.

For further inquires about BlazBlue please contact:

Geraint Evans, Marketing Manager, Zen United - geraint@zen-united.biz

About PQube

PQube is a pan-European Publishing and Distribution partner with well established relationships with international developers, publishers and all retailers in the UK. Founded in 2009, PQube’s team of industry professionals have a track record of success and a passion for the interactive entertainment sector.

About Zen United

Zen United is a Production Company and consortium of Japanese and Asian game developers targeting European Markets. Zen United provide international business development and 'culturisation' (localisation + naturalisation) services.

About Arc System Works

Arc System Works is a developer and fighting game specialist from Japan– best known for the Guilty Gear and, more recently, BlazBlue series - which has garnered international critical acclaim for its innovative fighting system and spectacular 2D artwork.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamers Edition; a records book devoted solely to the world of computer gaming and high score record achievements. Guinness World Records 2011 Gamer’s Edition is on sale in January 2011.

  


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