The partnership encourages charitable fundraising through a virtual soup can helmet sold in the game.
800 helmets have been sold in only one week, this will give food for 2400 children in the Marsabit district in North Kenya.
The "Alliance of Good" is a UK - US initiative aimed at demonstrating how games can make a change, how charitable campaigns and a proactive attitude to support causes, can make a great difference to people´s lives.
Playmob works with different game developers and charities to create awareness and promote doing good through games.
If you are interested in writing about us, supporting charitable game play and letting people know about how easy and fun giving is, we are more than happy to provide additional content.
I attach the official press release and the below three articles reflect this partnership:
About Playmob in Techcrunch
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