London, Thursday 18 th August: The latest ABC figures, announced today, reveal that Moshi Monsters Magazine has become the best selling children’s title in the UK within its first six months on shelf.
The magazine, which launched in February this year has reached a circulation of 113,748 (Source ABC - 1 April to 30 June 2011) – eclipsing its rivals and ranking at 70 within the top 100 magazines sold in the UK.
Emma Munro Smith, Co-Editor of Moshi Monsters Magazine (Mind Candy) commented “It’s incredible to have become the best selling children’s magazine in the UK and to have achieved such large numbers in a previously declining market. We’re delighted with the results and with the incredible feedback we get from our fans… and there’s still so much more to come!”
Matt Yeo, Co-Editor of Moshi Monsters Magazine and Managing Director of SkyJack Publishing, added: “This is amazing news for SkyJack Publishing, and the success of Moshi Monsters Magazine can be credited to our truly unique partnership with Mind Candy. We're successfully pushing the boundaries of what's possible with children's magazine publishing, and the results of what can be achieved with the right combination of talent, ideas and creativity have exceeded even our own expectations!”
The newsstand title is based upon the immensely popular www.moshimonsters.com, which now has over 50 million registered users worldwide (12m in the UK).
Half of all UK kids aged 6-12 have adopted a Moshi Monster online and the brand has experienced huge success across all of its ‘real world’ offerings to date, including toys, books, trading cards and Top Trumps. The popularity of the merchandise marks the increasing appetite for children’s entertainment brands that work across multiple platforms.
Each monthly issue of Moshi Monsters Magazine contains 52-pages of entertaining content,
including comic strips, competitions, free gifts, puzzles, top secret Moshi hints and tips, character fact files, user-generated content and unique codes that unlock exciting content within the online world.
Created in-house and published by SkyJack Publishing, Moshi Monsters Magazine is currently on sale across all major high street retailers (RRP £2.99). Issue # 7 – a special 3D themed issue – is out today. For further information visit www.moshimag.com
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ABOUT MIND CANDY
Mind Candy is the online games developer and entertainment company behind global kids phenomenon Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, an Internet entrepreneur who previously founded Firebox.com. For further information visit www.mindcandy.com
ABOUT MOSHI MONSTERS™
Designed for kids aged 6-12yrs, Moshi Monsters is a free-to-play, fun-filled world of adoptable pet monsters. Players choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma – that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment.
50 million monsters have been created to date and with one new sign up every second, Moshi Monsters one of the fastest growing children’s sites in the world! For more information visit www.moshimonsters.com
ABOUT SKYJACK PUBLISHING
Formed in 2009, SkyJack Publishing provides print-based contract publishing services for the entertainment media industry. Clients have included Mind Candy Ltd, Cartoon Network, Topps, Egmont Magazines, 20th Century Fox, Activision, The Mirror Group, Tesco, Morrisons, and more. SkyJack also publishes Megaton, the UK’s only video game magazine for 8-12 year-old children.
For further information contact:
Nicola Duarte, Head of PR, Mind Candy
T: +44 (0) 207 501 1926
M: +44 (0) 7810 354 103