Acclaimed Halo® 3 Talk Show This Spartan Life Braves Virtual Bullets for Live PICNIC’09 Debut, Sept. 24

FOR IMMEDIATE RELEASE:

WHAT:

In keeping with PICNIC 09's theme of "exploding media, exploding narrative," host Damian Lacedaemion of the acclaimed videogame talk show This Spartan Life will conduct a live interview“under fire” in the game Halo 3, projected on the screen before the audience.

The guest will be Dr. Gerri Sinclair, Executive Director of the Masters of Digital Media Program, as well as the CEO of the Centre for Digital Media at the University of British Columbia. Gerri's work at U of BC focuses on virtual worlds, gaming, the changing nature of narrative and other things that make her a perfect guest for TSL.

With the virtual bullets flying, Damian and the TSL team will do their best to keep her safe from plasma rifle-wielding aliens. How will she fare? See for yourself and be the judge!

WHEN:

Thursday, September 24, 9:15AM

PICNIC‘09

Culture Park Westergasfabriek

Conference Hall (Transformatorhuis)

Klönneplein 2

1014 DD Amsterdam

The Netherlands

+31 20 3205813

http://www.picnicnetwork.org

Follow PICNIC on Twitter and Facebook:

http://twitter.com/picnicfestival

http://bit.ly/picnicFB

Follow This Spartan Life on Twitter and Facebook:

http://twitter.com/thisspartanlife

http://bit.ly/TSLFB

About This Spartan Life

This Spartan Life, the brainchild of Brooklyn, NY-based filmmaker, sound designer and 8-bit musician Chris Burke, is a talk show in game space. Using Halo 2 and now Halo 3 as its backdrop, the show is the latest offeringin the ever-growing machinima movement, which combines traditional filmmaking and animation with the new worlds of videogames. With a talented team of writers, musicians and filmmakers both locally and around the world, This Spartan Life began as an underground sensation in 2005 and has since become a breakthrough hit, scoring glowing reviews in mainstream media outlets such as Wired Magazine, the BBC, Reuters, BusinessWeek and PRI's Studio 360, major consumer videogames outlets like G4, Kotaku, and Tips and Tricks Magazine, as well as creating a viral sensation online. Described by Wired Magazine as“a mash-up of The Charlie Rose Show and Doom,” This Spartan Life combines high-brow interviews with the likes of Sex Pistols manager and provocateur Malcolm McLaren with non-stop fragging, hilarious asides and slapstick comedy. For more information, visit www.thisspartanlife.com.

About PICNIC

PICNIC brings together and disseminates the ideas and knowledge of the world's best creators and innovators, through a top-class conference, a broad selection of participative sessions, interactive experiences, matchmaking events and more, wrapped in a festival experience from Sept. 23-25. Keynote speakers for the 2009 edition include: Jeff Jarvis, Gerd Leonhard, Tomi Ahonen en Aubrey de Grey. PICNIC educates and connects people, industries, sectors and disciplines, and stimulates creativity, innovation, inspiration and business. PICNIC is designed to evoke an emotional reaction through visual and auditory stimuli and quirky surprises. For more information, visit www.picnicnetwork.org.

Microsoft, Bungie, the Bungie logo, Halo, the Halo 2 logo, the Microsoft Games Studios logo, Xbox, the Xbox logos, Xbox Live and the Xbox Live logo are either registered trademarks or the trademarks of Microsoft Corporation in the United States and/or other countries. Used under license© Microsoft Corporation. All rights reserved.

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Media Contacts:

Bill Lessard

Lead Publicist, US

PRwithBrains

914.476.6089

wlessard@prwithbrains.com

Jessica Tangelder

Lead Publicist, Netherlands

jessicatangelder@hotmail.com

www.jessicatangelder.com


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