ACTIVISION AND CABELA’S ANNOUNCE“HUNT ACROSS AMERICA TOUR”– BE THE FIRST TO PLAY IN YOUR CITY

MINNEAPOLIS, MN– SEPTEMBER 2, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) and Cabela’s today announced details on its forthcoming“Hunt Across America Tour”. This nationwide tour allows hunting enthusiasts and gamers alike to be among the first to play the Cabela’s Dangerous Hunts 2011 and Cabela’s North American Adventures video games on Wii TM , Xbox 360 ® video game and entertainment system from Microsoft and PlayStation ® 3 computer entertainment system.

With a decked-out trailer pulled by a hunting-themed truck, the Hunt Across America Tour rig will be easy to spot– even without a scope– as it stops at Cabela’s and GameStop stores all over the nation. Those who stop by the tour will get their hands on the TOP SHOT ELITE, the first-of-its-kind wireless hunting controller for Xbox 360 and PlayStation 3 and an innovative new peripheral for Wii. The groundbreaking TOP SHOT ELITE will come bundled with Cabela’s Dangerous Hunts 2011 and will allow players to have an authentic hunting experience right in their own homes.

The“Hunt Across America” tour starts on Sept. 3 near Austin, Texas, continues across the country and back, making its final stop on Oct. 24 in San Francisco, Calif.

Hunt Across America Tour dates and locations:

Sept 3 - Buda, TX

Cabela’s

15570 IH 35

Buda, TX 78610

Sept. 4 - Dallas, TX

GameStop

2201 Preston Road, Ste. E

Plano, TX 75093

Sept. 5 - Dallas, TX

GameStop

2201 Preston Road, Ste E

Plano, TX 75093

Sept. 10– St. Louis, MO

GameStop

14011 New Halls Ferry Rd

Florissant, MO 63033

Sept. 11 - Hazelwood, MO

Cabela’s

5555 St. Louis Mills Blvd., Ste. 167

Hazelwood, MO 63042

Sept. 12– St. Louis, MO

GameStop

14011 New Halls Ferry Rd

Florissant, MO 63033

Sept. 16– Pittsburgh, PA

GameStop

48 Trinity Point Dr Ste 4

Washington, PA 15301

Sept. 17– Pittsburgh, PA

GameStop

48 Trinity Point Dr Ste 4

Washington, PA 15301

Sept. 18 - Wheeling, WV

Cabela’s

One Cabela Drive

Triadelphia, WV 26059

Sept. 19 - Hamburg, PA

Cabela’s

100 Cabela Drive

Hamburg, PA 19526

Sept. 24– New Haven, CT

GameStop

323 Universal Dr. N

North Haven, CT 06473

Sept. 25 - East Hartford, CT

Cabela’s

475 East Hartford Blvd. North

East Hartford, CT 06118

Sept. 26– New Haven, CT

GameStop

323 Universal Dr. N

North Haven, CT 06473

Sept. 30 - Columbus, OH

GameStop– Taylor Square

2923 Taylor Square

Reynoldsburg, OH 43068

Oct. 1 - Chicago, IL

GameStop– Rosemont Marketplace

7064 Mannheim Road

Rosemont, IL 60018

Oct. 2 - Hammond, IN

Cabela’s

7700 Cabela Drive

Hammond, IN 46324

Oct. 3 - Hoffman Estates, IL

Cabela’s

5225 Prairie Stone Pkwy

Hoffman Estates, IL 60192

Oct. 4 - Chicago, IL

GameStop– Rosemont Marketplace

7064 Mannheim Road

Rosemont, IL 60018

Oct. 8 - Minneapolis, MN

GameStop– South Robert Plaza

2008 South Robert Street

West St. Paul, MN 55118

Oct. 9 - Rogers, MN

Cabela’s

20200 Rogers Drive

Rogers, MN 55374

Oct. 10 - Minneapolis, MN

GameStop– South Robert Plaza

2008 South Robert Street

West St. Paul, MN 55118

Oct. 13– Sidney, NE

Cabela’s

115 Cabela Drive

Sidney, NE 69160

Oct. 15 - Seattle, WA

GameStop– Hawks Prairie

1380 NE Galaxy Ste A

Lacey, WA 98516

Oct. 16 - Seattle, WA

Cabela’s

1600 Gateway Blvd NE

Lacey, WA 98516

Oct. 17 - Seattle, WA

GameStop– Hawks Prairie

1380 NE Galaxy Ste A

Lacey, WA 98516

Oct. 23 - San Francisco, CA

GameStop– Yuba City Marketplace

1070 Harter Rd

Yuba City, CA 95993

Oct. 24 - San Francisco, CA

GameStop– *Location undetermined

Cabela’s Dangerous Hunts 2011 is scheduled for release October 26, 2010 for Xbox 360 ® , PlayStation ® 3, Wii TM and Nintendo DS TM . Cabela’s North American Adventures is scheduled for release September 14, 2010 for Xbox 360 ® , PlayStation ® 3 and PlayStation ® 2, PSP ® , and Wii TM .

About Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s? has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter?. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB? Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol“CAB.”

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.© 2010 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Amanda Young

Sandbox Strategies

(212) 213-2451 ext .227

amanda@sandboxstrat.com


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