ACTIVISION AND MIND CANDY ANNOUNCE ‘LIMITED EDITION’ MOSHI MONSTERS™: MOSHLING ZOO

MEDIA ADVISORY

Minneapolis, MN – October 12, 2011 – Activision Publishing, Inc. (Nasdaq: ATVI) and Mind Candy announced today that a ‘Limited Edition’ of the Moshi Monsters™: Moshling Zoo Nintendo DS videogame - based on the global social gaming sensation Moshi Monsters - will be available for a limited period following its global launch at retail this November.

Moshi Monsters ( www.moshimonsters.com), a social online world for kids aged 6-12, provides children with a new form of entertainment, combining adoptable pet monsters, safe social networking, games, stories, missions and educational puzzles. 

Available while stocks last, the ‘Limited Edition’ videogame will come packaged with 1,000 free Rox (the in-game currency of MoshiMonsters.com) and an official trading card pack from Topps. ‘Limited edition’ copies of the game will be available at Mind Candy’s exclusive U.S. retail partner, Toys’R’Us.

Moshi Monsters™: Moshling Zoo builds upon the popularity of the Moshlings and offers fans a fresh new take on the Moshi universe, including brand new content and a new way to interact with their favorite characters. The game features new locations and an exclusive new Moshling - which is yet to be revealed. There are 52 Moshlings to collect from the common to the rare and even the elusive ‘ULTRA-RARE’. Children can also play new mini-games and educational-style puzzles, plus win awards and trophies to take back to their zoo.

Moshi Monsters™: Moshling Zoo will be available November 6 and has been rated E for Everyone by the ESRB.

For more information please visit www.moshlingzoo.com or www.Activision.com.

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About Mind Candy

Mind Candy is one of the world’s fastest growing social online gaming companies and the global developer, operator and publisher of Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com. For further information visit www.mindcandy.com

About Moshi Monsters™

Moshi Monsters is a free-to-play, fun-filled world of adoptable pet monsters, combining adorable virtual pets, safe social networking, games, educational puzzles, stories and missions for children aged 6-12. 50 million monsters have been created to date and over two million new players are joining each month making Moshi Monsters one of the world’s fastest growing children’s sites in the world! For more information visit www.moshimonsters.com

  About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com

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