ACTIVISION ANNOUNCES ALL-NEW MEN IN BLACK™ VIDEO GAME - REVEALING THE NEXT CHAPTER OF THE GLOBAL FRANCHISE

FOR IMMEDIATE RELEASE                                          

New York, NY – October 13, 2011 – Activision Publishing, Inc. (Nasdaq: ATVI), in partnership with Columbia Pictures, today announced an all-new Men In Black ™ video game, launching as a standalone title to coincide with the global theatrical release of Men In Black III in Spring 2012.  True to the spirit of the franchise, the original title will feature action-packed, yet light-hearted gameplay mixed with edge-of-your-seat shooting excitement from the universe’s most elite peacekeeping force.

“The Men In Black franchise is an unbeatable starting point to deliver a genre-bending gaming experience with a level of production value on par with Hollywood,” said David Oxford, Executive Vice President of Activision Publishing, Inc.  Mark Caplan, Vice President of Licensing at Sony Pictures Entertainment, stated, “With Activision bringing the Men In Black universe to life on next gen consoles for the first time, the Men In Black video game will be both familiar to fans, an exciting beginning for the uninitiated, and revolutionary for the franchise.”

The films’ unique blend of action, humor, and eye-popping special effects will fuel the Men in Black ’s gameplay experience.  Utilizing the rich mythology of the Men In Black universe, the game’s original story will build on the history of the series to bring back familiar faces, while also introducing new foes.  More details on gameplay features and characters will be revealed soon!

The all-new Men In Black video game is planned to launch Spring 2012 for consoles and handhelds, and is rated “RP” (Rating Pending) by the ESRB.  For more information, please visit www.activision.com.

About Sony Pictures

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at  http://www.sonypictures.com/.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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