Activision Announces "Battle of the NASCAR® Kids" Tournament Featuring NASCAR Unleashed™

SANTA MONICA, Calif., Oct. 13, 2011 /PRNewswire/ -- Activision Publishing, Inc. (Nasdaq: ATVI) announced today the " Battle of the NASCAR® Kids" championship tournament is coming to Homestead-Miami Speedway the weekend of the NASCAR Sprint Cup Series Championship this November 19-20. Stoking the rivalries among fans, drivers and their families, Activision is finally giving kids a chance to compete for the glory as they play against one another to be crowned champion. To inform, educate and excite the millions of hungry NASCAR fanatics, the event aims to bring together NASCAR families to ultimately raise $25,000 for the NASCAR foundation.

The upcoming arcade-racing video game NASCAR Unleashed , " Battle of the NASCAR Kids" will pit the kids of NASCAR drivers against one another in a virtual championship tournament. The winner will personally deliver a check from Activision to the NASCAR Foundation for $25,000. With their dads as coaches and their moms as managers these kids will be gunning for the top slot and the honor of winning the first ever " Battle of the NASCAR Kids" competition.

"We felt it was time to shift the NASCAR video game franchise into high gear," said David Oxford, Executive Vice President of Activision Publishing. "The ' Battle of the NASCAR Kids' event will fully embrace the community and rally support for NASCAR and, best of all, a charitable cause."

NASCAR® Unleashed is the next game-changing installment in NASCAR videogames with a frenetic and arcade style that maintains the principle feel of NASCAR racing. With phenomenal speed and pulse pounding gameplay, break out of the oval and onto the pavement of city streets, country roads, and sandy beachfronts! NASCAR Unleashed is available November 1 for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, the Wii™ system from Nintendo and the Nintendo 3DS™ hand-held system at $39.99.

The " Battle of the NASCAR Kids" competition will take place November 19 in Homestead-Miami. The full field of the NASCAR kids competing will be revealed next week. For more information on the event or about NASCAR Unleashed, please visit


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America . The next NASCAR Sprint Cup Series race, the 52nd Annual Bank of America 500 at Charlotte Motor Speedway, will air Oct., 15 on ABC at 7:00 p.m. ET. For more information and a complete schedule, visit Follow NASCAR on or on Twitter: @NASCAR.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website,

©2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii and Nintendo 3DS are trademarks of Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.


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