Activision Announces First Details of Spider-Man(TM): Shattered Dimensions

SANTA MONICA, Calif., March 31, 2010: Activision Publishing, Inc. (Nasdaq: ATVI) and Marvel Entertainment (NYSE: MVL) have released the first details of Spider-Man TM : Shattered Dimensions, the newest entry of non-stop heroic action to star the iconic wall-crawler. The video game is scheduled for release in September 2010 and will allow players to travel through four different worlds as distinctly different versions of Spider-Man from four universes across Marvel lore, two of which are announced today: The Amazing Spider-Man and Spider-Man Noir.

As Spider-Man, players will experience a wide variety of gameplay and dramatic environments. The Amazing Spider-Man experience delivers innovative web combat and visuals in a world that pays tribute to the classic era of the legendary Super Hero. In contrast, Spider-Man Noir features a cunning and covert depiction of Spider-Man, who utilizes shadows to perform stealth takedowns in a 1930's-influenced, black-and-white cinematic environment.

"Spider-Man: Shattered Dimensions delivers an original storyline that bridges four unique worlds," said Rob Kostich, Head of Marketing, Activision Publishing, Inc. "Each action-packed universe will have its own detailed art design and thrilling missions, challenging gamers to use new skill sets to defeat enemies as they unlock powerful new moves and progress through the game."

Penned by acclaimed Marvel comic book writer Dan Slott, the story takes players on a mission to capture the magical energy of the Tablet of Order and Chaos, which has been shattered and scattered across parallel universes. Gamers are challenged to battle fan-favorite villains such as the lethal Kraven and a custom, never-before-seen Noir version of Hammerhead, in a quest to restore the fabric of reality.

Spider-Man: Shattered Dimensions is developed by Beenox and not yet rated. Fans can learn more about Spider-Man: Shattered Dimensions and the next worlds to be revealed by visiting www.SpiderManDimensions.com.

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Marvel, Spider-Man and all related characters: TM&© 2010 Marvel Entertainment, LLC. and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com. All rights reserved. Activision is a registered trademark of Activision Publishing, Inc.


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