Videogame industry pioneer and co-founder of Activision, Alan Miller has joined data mining and monetization company GamesAnalytics as a strategic advisor and Director of North American Operations.
GamesAnalytics was founded in 2010 by UK game industry specialist Chris Wright and analytics expert Mark Robinson to serve the global online games market.
Commenting on his appointment Miller said:
"I’m tremendously excited to be working with GamesAnalytics. The company provides a big win-win solution for both game players and game publishers. Any game publisher serious about competing in the industry today must be able to rapidly analyse and understand its players’ behaviour and swiftly react to their needs. GamesAnalytics allows developers and publishers to quickly and easily unlock the true value of player data and maximise revenue. Our state-of-the-art turnkey real-time behavioural analytics and individually targeted in-game marketing increase online game revenue by substantially improving player satisfaction, as well as the number of paying players and average revenue per player."
Chris Wright, GamesAnalytics CEO said:
"Alan is a great addition to the team. His decades of experience in the games industry are incredibly valuable to us in our work for leading online game publishers. Alan understands the great value that our products can add by data mining the massive amounts of player information stored by online game publishers, especially in free-to-play Facebook games, MMO’s and virtual worlds that generate revenue from the purchase of virtual goods."
Alan Miller is one of the entertainment software industry’s most experienced executives with over 30 years experience developing, marketing and distributing interactive games. In 1979, he co-founded Activision, the first independent video game publisher, and served as VP Product Development. In 1984, he co-founded game publisher Accolade, initially serving as VP Product Development and ultimately as Chairman and CEO. Under his leadership, Accolade developed many well-known video game brands, including Test Drive, Jack Nicklaus Golf and Hardball. Accolade was acquired by Atari in 1999. Since 2001, Miller has exclusively focused on the development, distribution, and monetisation of online games.
GamesAnalytics is a data mining and monetisation company serving the online videogames industry. The company maximises online game revenue with state-of-the-art real-time behaviour analytics and individually targeted in-game marketing. Its products, coupled with a deep knowledge and passion for the games industry will increase the number of paying players, ARPU and player retention.
GamesAnalytics was founded in 2010 by veterans of the videogame and data mining industries to bring the sophisticated analytics and monetisation tools of the financial sector to the games industry. GamesAnalytics unlocks the true value of player data.
GamesAnalytics will be exhibiting in booth #2220 at the Game Developers Conference in San Francisco, March 2– 4.