ACTIVISION PUBLISHING AND MATTEL’S HOT WHEELS®: BATTLE FORCE 5™ VIDEO GAME NOW AVAILABLE IN NORTH AMERICA

FOR IMMEDIATE RELEASE

SANTA MONICA, CA– NOVEMBER 20, 2009– Activision Publishing, Inc. (Nasdaq: ATVI) and Mattel, Inc. (Nasdaq: MAT) announced today that Hot Wheels®: Battle Force 5™ for Wii™ and Nintendo DS™ is now available at major retailers in North America. Based on the hit Cartoon Network animated TV series, the Hot Wheels®: Battle Force 5™ video game enlists players to use battle-ready vehicles to defend the Earth from aliens and animalistic predators from other dimensions.

Battle Force 5™ is an elite team of drivers in ultra-cool, ultra-fast vehicles, who race, smash and bash through various Battle Zones to combat the sinister forces of The Sark™ and The Vandals™, who are intent on destruction. All twelve battle-ready vehicles can be played, while performing extreme stunts, jumps and more. Players must find a Battle Key in each Battle Zone to close and lock the portal thereby preventing the galactic predators from invading Earth. The fate of our planet hangs in the balance! Also, battle skills can be showcased against friends in the heart-pounding multiplayer Battle Mode.

“The TV show is packed with non-stop action, and the game puts players squarely in the middle of it all,” said David Oxford, Activision Publishing.“By enabling them to be a part of Battle Force 5, we are giving fans the interactive experience they’ve been dreaming of.”

“Activision has done a phenomenal job replicating the crash and bash vehicular combat of Battle Force 5 into a thrilling video game that fans of the show will love,” said Barry Waldo, VP Entertainment Marketing, Mattel.

For more information visit www.activision.com

For more information about Hot Wheels® Battle Force 5™ visit www.battleforce5.com

About Mattel, Inc.

Mattel, Inc., ( www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine’s "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

###

©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

HOT WHEELS and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc.© 2009 Mattel, Inc. All Rights Reserved.

Contact:

Amanda Young

Sandbox Strategies

212-213-2451

amanda@sandboxstrat.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.