FOR IMMEDIATE RELEASE
MINNEAPOLIS, MN– MARCH 8, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) today announced an agreement with Anchor Bay Entertainment to release 10 Minute Solution, a video game for Wii™ based on the popular exercise DVDs. Coming this Spring, 10 Minute Solution will bring focused exercise activities to fitness fans with busy schedules, in an affordable and fun way.
“10 Minute Solution DVDs give users a unique fitness experience: customizable routines that fit into any lifestyle,” said David Oxford, Activision Publishing.“We’ve taken this concept and combined it with the interactivity of the Wii, creating a new kind of workout that gets results.”
10 Minute Solution combines the ease of the popular fitness DVDs with casual gaming fun. The game allows players to construct regimens from a wide variety of 10 minute routine blocks, organized into three main categories: cardio boxing, mixed games and aerobics. 10 Minute Solution is designed to captivate fitness enthusiasts and gamers alike with intense routines that play as a game, unlike other fitness games that simply have the player following a trainer on screen. The game is enhanced when played with the Wii Balance Board™, but still offers a fantastic workout without it.
“Our legions of 10 Minute Solution DVD users will tell you these simple 10 minute exercises work,” said Julie Cartwright, SVP Marketing at Anchor Bay Entertainment.“We are ecstatic to be partnering with Activision to do something progressive in the fitness gaming space.”
10 Minute Solution will be available for $19.99, a fantastic value compared to the other Wii™ fitness game options. The game is not yet rated by the ESRB. For more information visit www.activision.com.
About Anchor Bay Entertainment
Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children’s entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray™ formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media ( www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
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