ACTIVISION PUBLISHING ANNOUNCES THE UPCOMING RELEASE OF NPPL CHAMPIONSHIP PAINTBALL 2009, A NEW KIND OF COMPETITIVE FIRST PERSON

FOR IMMEDIATE RELEASE

SANTA MONICA, CA–October, 17 2008– Load up the hopper, lower the mask, and take cover for the most realistic next-generation paintball game ever as Activision Publishing, Inc. (Nasdaq: ATVI) announces NPPL (National Professional Paintball League) Championship Paintball 2009. This officially licensed title is coming in late 2008 for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, and Wii™.

“We appreciate the fact that the bar has been raised with extreme sports games, and that paintball enthusiasts demand an obsessive attention to detail. Our goal has been to over-deliver in a way that pleases both camps,” said Shawn Walker, NPPL President.“It's been a long wait for next-gen paintball experience, but the work on NPPL Championship Paintball 2009 has paid off and the game is a huge step forward for the genre and the sport.”

NPPL Championship Paintball 2009 will feature multiple game modes, officially-licensed gear, and authentic tournament locations and field layouts from the NPPL, the Millennium European Paintball Series, and the XPSL. Players can perfect their skills as they progress from a rookie to pro in career mode and take on the best paintball teams in the world, or get online for an adrenaline rush of intense, cutthroat multiplayer action.

“NPPL Championship Paintball 2009 captures the raw intensity of hardcore paintball in this new breed of extreme sports / first person action entertainment,” Dave Oxford, Activision Publishing.“The game represents our ongoing commitment to the sport and our goal to create the most realistic, competitive experience possible.”

With in-depth design consultation by Team Dynasty and Bob Long, the title will make players feel like they are on the field with motion-captured player movements such as slides, dives, and snapping and leading-edge ballistics that affect the paintballs’ trajectory. The game will also feature unique woodsball-based gameplay modes.

Ryan Greenspan of the world champion San Diego Dynasty paintball team said, "We've gotten to play the game quite a few times along the way, and it is definitely the best paintball game we’ve ever played. The graphics are amazing, it's lots of fun, and super realistic. The beautiful thing is that people are going have an absolute blast playing it from the most hardcore paintball junkies to those who might never have even tried the sport. The breadth of its appeal is huge."

More information is available at www.activision.com

About NPPL

The National Professional Paintball League (NPPL) is the #1 paintball tournament series and trade show in the United States and the preferred choice of players, teams, sponsors and spectators. Its five premier tournaments each year include the top national paintball event in the country held on the beach at Huntington Beach, California as well as at four NFL stadiums around the country.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisherand distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

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Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook”,“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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©2008 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc.“PlayStation”,“PLAYSTATION” and“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. 2008 Microsoft Corporation. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii is a trademark of Nintendo.© 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Shaun Norton

Sandbox Strategies

212-213-2451

shaun@sandboxstrat.com


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