FOR IMMEDIATE RELEASE
SANTA MONICA, CA– MAY 28, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Little League® World Series Baseball 2010, this year’s entry in the acclaimed hit baseball series, will be released this July for the Xbox 360® video game and entertainment system from Microsoft and the PlayStation®3 computer entertainment system. This is the first time the perennially popular Little League® franchise has“hit” these systems.
“We felt it was time to finally bring the popular Little League® series to gamers playing Xbox 360 and PlayStation®3,” said David Oxford, Activision Publishing.“Little League® World Series Baseball 2010 is visually stunning and packed with tons of new content, while remaining an accessible pick-up-and-play game for the whole family.”
Little League® World Series Baseball 2010 is Activision’s third officially licensed Little League® video game, and once again it is being developed by world renowned Japanese studio NOW Production. Players will have the chance to become a Little League World® Series Baseball Champion, while online functionality offers the ability to upload records and leader boards. New features include an all-new Season and Career mode that leads players from chumps to champs on the way to the World Series.
“Activision has been an outstanding partner because they listen closely to what real Little League players have to say about our videogames,” Jud Rogers, Sr. Marketing Executive, Little League International.“This commitment to evolution is what makes Little League® World Series Baseball 2010 an outstanding title of which our organization is intensely proud.”
Little League® World Series Baseball 2010 will be available this July for $39.99. The game is not yet rated by the ESRB. For more information, visit www.activision.com.
About Little League International
Little League International is the world’s largest organized youth sports program, with nearly 2.7 million participants, led by more than one million adult volunteers, in all 50 states and more than 70 other countries. Founded and headquartered in Williamsport, Pa., Little League’s goal is to bring the sports of baseball and softball to children and their families, instilling the values of teamwork, sportsmanship and fair play. While thousands of Little Leaguers have advanced to become Major League Baseball players, with some attaining induction into the Baseball Hall of Fame and Museum, Little League’s purpose is to create good citizens first.
About NOW Production
NOW Production is a premiere video game developer founded in 1986 and based in Japan. It has developed games for many major publishers, including Namco, Konami and Activision, working on games such as Katamari Damacy, Dance Dance Revolution, Little League World Series 2009, and Bakugan Battle Brawlers. In recent years,“NOWPro” has started creating original, independent titles and is also involved with developing mobile software and online games.
About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
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©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc.“PlayStation" is a registered trademark of Sony Computer Entertainment Inc.© 2010 Microsoft Corporation. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All rights reserved.
The use of“Little League,”“Little Leaguer,”“Little League Baseball and Softball,”“Little League World Series,” and“LL” are all registered trademarks protected by act of Congress and should never be used in a general or generic sense to reference any youth baseball or softball program other than that chartered with Little League International based in Williamsport, Pa.
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