ACTIVISION PUBLISHING’S CABELA’S MONSTER BUCK HUNTER VIDEOGAME FOR Wii™ AVAILABLE NOW IN NORTH AMERICA

FOR IMMEDIATE RELEASE

Minneapolis, MN– March 30, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Cabela’s Monster Buck Hunter is available now for Wii™. The game brings a fast paced and fun arcade-style experience home for the entire family and comes packaged with the TOP SHOT hunting peripheral that revolutionized the genre and made Cabela’s Big Game Hunter 2010 one of the best selling games of 2009.

In Cabela’s Monster Buck Hunter, you can test your shooting skills in 12 expansive shooting galleries where you can bag loads of big game, small critters and flying birds with an ample supply of ammunition for non-stop hunting action. Take the TOP SHOT challenge with friends and family in 2- to 4-person turn based multiplayer games and use up to seven different power-ups to gain the advantage. The game also features 96 heart pounding missions that start you at the most critical part of the hunt. Your journeys will take you across 24 states and provinces from the bone chilling Yukon to the scorching Sonoran Desert. Hunt 36 species of trophy game including North America’s most sought after Trophy Deer species.

The TOP SHOT hunting peripheral for Wii ups the action even further. Designed by Activision in collaboration with Cabela’s, this Nintendo approved peripheral will bring a smile to any hunter. Just load the Wii Remote and Nunchuk and you’re ready for adrenaline pumping, arcade style hunting action!

“The Cabela’s franchise has been delivering new and innovative hunting game experiences for over 13 years and Cabela’s Monster Buck Hunter continues that tradition” said David Oxford, Activision Publishing.“Designed for the TOP SHOT peripheral, Cabela’s Monster Buck Hunter promises to deliver countless hours of hunting fun for everyone.”

Cabela’s Monster Buck Hunter is available with the TOP SHOT Peripheral for $49.99 on Wii™. The game is rated T for Teen by the ESRB. For more information, visit www.activision.com.

About Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. has grown to become oneSince the Company’s founding in 1961, Cabela’s of the most well-known outdoor recreation brands in the world, and has long been .recognized as the World’s Foremost Outfitter Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Visa credit card, which serves asCabela’s also issues the Cabela’s CLUB its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol“CAB.”

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

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Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii is a trademark of Nintendo.© 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Shaun Norton

Sandbox Strategies

212-213-2451

shaun@sandboxstrat.com


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