FOR IMMEDIATE RELEASE
SANTA MONICA, CA– September 15, 2010— Activision Publishing, Inc. (Nasdaq: ATVI) today announced Cabela’s North American Adventures is available now for Xbox 360 ® video game and entertainment system from Microsoft, PlayStation ® 3 and PlayStation ® 2 computer entertainment systems, PSP ® (PlayStation ® Portable) system, and Wii TM . Offering hunting enthusiasts the adventure of a lifetime with stunning recreations of spectacular North American hunting spots and record trophies, the arrival of Cabela’s North American Adventures also marks the return of the wildly popular TOP SHOT peripheral, which is available in a bundle version for the Wii TM .
As players trek across 25 detailed North American landscapes, tracking over 30 species of trophy game and honing hunting skills, they are accompanied by a skilled cameraman, capturing the key moments of the hunt. At the end of the hunt players can view a highlight reel compiled in a style of today’s most popular hunting shows. Hunters will also enjoy the custom gun builder which offers a wide range of gun parts including stocks, barrels, receivers and scopes which can be combined in thousands of different ways to create the ideal firearm for each of 68 hunting adventures.
“Cabela’s North American Adventures continues our tradition of delivering the most authentic hunting experience while pushing the genre into new directions,” said David Oxford, Activision Publishing.“With a refined presentation style, new multiplayer modes, and TOP SHOT enhanced shooting galleries, this intelligently evolves the hunting game experience.”
Integrating exciting new ways for hunting fans to come together, Cabela’s North American Adventures allows up to four players to compete against each other online, a first for the franchise. In online modes players win by outhunting their opponents, gaining bonus points for skillfully taking down animals, and using power-ups to gain the advantage. Those in the same room will be able to compete head-to-head in shooting galleries, ideal for fast-paced action and specifically designed for the TOP SHOT hunting peripheral.
If you want to try out Cabela’s North American Adventures, check out the“Hunt Across America Tour”, a decked-out trailer pulled by a hunting-themed truck, visiting Cabela’s and GameStop stores all over the nation. Those who stop by can play Cabela’s North American Adventures (and the upcoming Cabela’s Dangerous Hunts 2011) and ask experts about the game. Tour dates and locations can be found at www.NumberOneHuntingGames.com.
Cabela’s North American Adventures is rated T for Teen by the ESRB. For more information visit www.NumberOneHuntingGames.com.
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s? has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter?. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB? Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol“CAB.”
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
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