Activision Ranks #1 U.S. Console and Handheld Publisher January - November 2007, According to NPD

SANTA MONICA, Calif., Dec 17, 2007 -- Activision, Inc. (Nasdaq:ATVI) was the #1 U.S. console and handheld publisher for the first eleven months of calendar 2007, according to The NPD Group. The company increased its market share for the eleven month period to a record 16.8%, a 7.9% increase over the same period last year.

For the month of November, Guitar Hero ® III: Legends of Rock and Call of Duty 4 TM : Modern Warfare TM were the #1 and #2 best-selling titles respectively in dollars across all platforms, according to The NPD Group. Activision also had five of the top-10 best-selling games in dollars, including Call of Duty 4: Modern Warfare for the Xbox 360 TM video game and entertainment system and the PLAYSTATION ® 3 computer entertainment system, and Guitar Hero III: Legends of Rock for the PlayStation ® 2 computer entertainment system, the Xbox 360 video game and entertainment system and the Wii TM home video game system. Additionally, Guitar Hero has remained the #1 best-selling franchise in the U.S. since January, according to The NPD Group.

"We continue to see strong consumer response to our wholly owned and internally developed titles -- Guitar Hero III: Legends of Rock and Call of Duty 4: Modern Warfare," said Robert Kotick, Chairman and CEO, Activision, Inc. "We are well positioned to continue our leadership position through the remainder of the year and are on track to delivering another record year of revenue growth and the most profitable year in our history."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in thisrelease include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices), and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision asof the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

Activision, Inc.

Maryanne Lataif

Vice President, Corporate Communications

310-255-2704

mlataif@activision.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.