ACTIVISION REVEALS PROTOTYPE® 2

London, UK - 13th December 2010 - Activision Publishing, Inc. (NASDAQ: ATVI) confirmed today that PROTOTYPE® 2, the sequel to Radical Entertainment's original best-selling game of 2009 - PROTOTYPE - is currently in development for 2012.  PROTOTYPE 2's first official trailer was revealed as a world premiere during this past weekend's Spike TV Video Game Awards 2010 show, where fans of the shape-shifting open-world action franchise got their first glimpse into Sgt. James Heller, and why he is going to destroy PROTOTYPE's original anti-hero, Alex Mercer.  For those that missed it, head over to www.facebook.com/prototype to check out the trailer and be sure to become a fan.

"When PROTOTYPE surpassed 2MM units we knew gamers would want a sequel to find out what happens next with Alex Mercer," said Ken Rosman, Studio Head, Radical Entertainment.  "The team here at Radical is sincerely grateful to the fans and we are laser focused on delivering an even bigger and better experience with PROTOTYPE 2!"

Additionally, for those that missed out on one of 2009's best-selling games, or fans dying to reawaken their shape-shifting skills, Radical Entertainment's original over-the-top action game PROTOTYPE is available now for download on Xbox LIVE® Marketplace for the Xbox 360®.  Fans of the game at www.facebook.com/prototype will automatically be entered into a random drawing to win a token to download the game for FREE.

PROTOTYPE 2 is currently in development for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and the Games for Windows®.  The age rating for the game is yet to be confirmed by PEGI.

About Radical Entertainment

Radical Entertainment has over a decade of hit titles, including PROTOTYPE, Simpsons Hit&Run, Hulk - Ultimate Destruction, Scarface: The World Is Yours and more.  We treat our properties with the reverence they deserve and gamers demand, and the commitment to our partners and fans continues to set us apart.  Our Vancouver-based studio allows Radical Entertainment to bring the talent, tools and technology together to create entertainment that captures the world's imagination.  Now owned by Activision Publishing, Inc, Radical is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt.  In 2006-2008 MediaCorp Canada ranked Radical as a Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer.  For more information, please visit www.radical.ca.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Activision and Prototype are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

"PlayStation" is a registered trademark of Sony Computer Entertainment America Inc.  Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

Contact:

Activision UK

ukpr@activision.com

Lifestyle Press:

Frank PR

activisionpr@frankpr.it 


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