Activision’s Apache: air Assault flies its way into stores!

MINNEAPOLIS, MN– NOVEMBER 18, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) is proud to announce that Apache: Air Assault is available now for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system. Apache: Air Assault is the first helicopter combat game from acclaimed flight sim developer Gaijin Entertainment. Players will take control of an Apache attack helicopter outfitted with cutting-edge military weaponry as they counter threats in global terror hotspots.

Apache: Air Assault takes players around the world in 16 multi-stage missions involving air and ground strike operations off the coast of Africa, the mountains of the Middle East and the jungles of Central America, each meticulously created using high resolution map data from real-world satellite photography. Apache aims to be a true to life experience, bringing the player into the moment with the rush and adrenaline of a military operation while maintaining the precision needed to complete vital objectives.

Whether you want to take to the skies alone or with a friend, Apache: Air Assault gives you the choice. The game features a local co-op mode which has one player piloting while the other player serves as the gunner. Online co-op is also available with the Squad Operations mode where 2-4 players may fly together in an Apache squadron in exclusive tactical missions optimized for co-op gameplay.  As an added bonus, players can enter“free flight” mode and pilot additional bonus choppers and create their own one-off missions to test and hone their skills.

Apache: Air Assault is out now for $49.99 on Xbox 360 and PlayStation 3 system. The game is rated T for Teen. For more information, visit www.activision.com.

About Gaijin Entertainment

Gaijin Entertainment is Russia's leading independent game developer since 2001 and its staff includes over 60 dedicated professionals. Gaijin Entertainment pays huge attention to research of new, promising technologies that provide our decisions with appeal and urgency in current fast-changing conditions of the IT-market. At the moment the basic strategic direction of the company is creation of next-gen games for PC, Xbox 360 and PlayStation®3 system.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

©2010 Activision Publishing, Inc. Activision is a registered trademark and Blood Drive is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.© 2010 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.  Produced under license from Boeing Management Company. AH-64 Apache and Boeing are among the trademarks owned by Boeing. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Aaron Palacios

Sandbox Strategies

415-673-3455

aaron@sandboxstrat.com 


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