Activision’s Blood DriveTM infects stores Today!

MINNEAPOLIS, MN– NOVEMBER 2, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) is recruiting donors to take part in Blood DriveTM, the ultimate post-apocalyptic bloodsport, available now for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system. Regrettably, half the development team at Sidhe were eaten alive by zombies during the creation of the game– bad news for them, but good news for gamers who like their action drenched in gore!

Blood Drive mixes feisty undead brain-cravers and over-the-top vehicular combat in a televised sport for a twisted new age. Contestants must deftly control their heavily armored death steeds of steel to battle each other and hordes of zombies in an all out fight to the death. Blood Drive features several events set up as tournaments in the game’s six unrelenting environments, each an unbelievable gorefest not for the faint-hearted - or those without a sense of humor! Multiplayer modes allow up to four friends to drop in and drop out of the mayhem at any time. With each environment packed with countless undead frat boys, cops, strippers and bachelorette partiers, players will find extreme pleasure in sending these lowlifes back to hell one tire tread at a time.

Blood Drive is out now for $49.99 on Xbox 360 and PlayStation 3. The game is rated M for Mature. For more information, visit www.activision.com.

About Sidhe

Founded in 1997, Sidhe is an award-winning developer of console, handheld and PC games. A game production studio based in New Zealand, Sidhe has a proven track record of creating high-quality, mass-market, licensed and original titles for a worldwide audience. The studio has produced more than 20 high-profile titles. For more information on Sidhe, please visit: www.sidhe.co.nz

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

©2010 Activision Publishing, Inc. Activision is a registered trademark and Blood Drive is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.© 2010 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Aaron Palacios

Sandbox Strategies

415-673-3455

aaron@sandboxstrat.com 


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