ACTIVISION'S GUITAR HERO® ON TOUR: DECADES™ FOR NINTENDO DS™ ROCKS RETAIL OUTLETS WORLDWIDE

Friday 14th November/... Following up Guitar Hero®: On Tour the groundbreaking and best-selling Nintendo DSTM game, fans can once again become traveling rock gods as Activision Publishing, Inc. (Nasdaq: ATVI) debuts Guitar Hero® On Tour: Decades ™ in European retail outlets today and in North American stores on Sunday, November 16, 2008. The game leverages the technology of its predecessor and expands the experience with a new progression taking players on a musical journey from classics of the 1970s through today’s greatest hits.

The game features a number of enhancements, including the ability to stream songs with the original Guitar Hero: On Tour to add yet another fun, social dimension to handheld gaming. Fans can play through any one of three different solo career paths, each with their own story: Lead Guitar, Bass Guitar, and Guitar Duel. Players can rock out to the largest set list in a handheld game to-date with 28 master tracks and more than 60 songs that can be streamed with owners of the original game.

Guitar Hero On Tour: Decades allows gamers to command center stage and rock out to their favorite tunes anywhere they go,” said Dusty Welch, SVP and Head of Publishing for Guitar Hero Franchise at RedOctane.“The game gets players jamming through the decades of rock‘n’ roll alongside era-defining artists such as Fall Out Boy, Linkin Park, Red Hot Chili Peppers, Bon Jovi, R.E.M. and Queen.”

Offered as stand-alone software or packaged with the revolutionary Guitar Hero™ Guitar Grip™ peripheral and pick-stylus, Guitar Hero On Tour: Decades continues to build on the franchise’s signature easy-to-learn, yet difficult to master, addictive gameplay. Taking the show on the road as they shred through the history of rock n’ roll, players use the pick-stylus on the touch screen to strum to their favorite tunes and create their rock‘n’ roll legacy in career mode. Friends can also join together on two Nintendo DS systems to play co-op mode or battle each other in a Guitar Duel using unique Battle Items exclusive to the DS platform.

Guitar Hero On Tour: Decades is developed by Vicarious Visions and is rated 3+ by PEGI and will be available exclusively for Nintendo DS™. For more information about Guitar Hero On Tour: Decades , please visit www.GuitarHeroOnTour.com.

For all UK media inquiries, please contact:

Specialist Games Media

Stuart Taylor

Barrington Harvey

01462 456780

stuart.taylor@bhpr.co.uk

Mainstream Media

Simon Byron

Barrington Harvey

01462 456780

simon.byron@bhpr.co.uk

Joanna Waitzman

Barrington Harvey

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Online

Anna Larke

Barrington Harvey

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anna.larke@bhpr.co.uk

 

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook”,“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Guitar Hero On Tour: Decades © 2008 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks and Guitar Hero On Tour and Decades are trademarks of Activision Publishing, Inc. All rights reserved.

Nintendo DS is a trademark of Nintendo.


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