Activision's Tony Hawk's Proving Ground Lands onto Retail Shelves Nationwide

SANTA MONICA, Calif., Oct 16, 2007  -- Starting today, gamers nationwide can create their own skating legacy with Activision, Inc.'s (Nasdaq:ATVI) Tony Hawk's Proving Ground. Now available at retail stores nationwide, the latest installment in the #1 best-selling action sports franchise delivers deeper customization than ever before, empowering players with the freedom to define their character and story based on the choices they make, the paths they skate and the style they want. In addition, the game features a fully-loaded video editor, complete with editing tools and a visual effects suite to create epic skate videos, and a customizable skate lounge where players can skate with friends online in the ultimate, personalized pad.

"With Tony Hawk's Proving Ground, we are giving gamers the chance to express their personal style like never before," said Joel Jewett, president, Neversoft Entertainment. "They can do everything from skating the way they want, and producing their own classic videos, all the way to pulling-off the newest Nail the Trick maneuvers and tricking out their skate lounge to hang-out with friends."

Set in the streets of Baltimore, Philadelphia and Washington, D.C., Tony Hawk's Proving Ground features an arsenal of amazingly detailed Nail the Trick TM moves, including Nail the Grab and Nail the Manual for total board control, and new gameplay mechanics like skateable terrain building and the Aggro Kick for intense action. In addition, the title enables gamers to seamlessly skate from single player to multiplayer online.

The title also features a booming soundtrack with more than 50 tracks from the likes of Bloc Party, Foo Fighters, Jurassic 5, Nirvana, the Rolling Stones, Slick Rick and more. Additionally, on the game disc, Xbox 360 ® enthusiasts will have the opportunity to play a demo of 5 songs from this year's hottest music based video game, Guitar Hero ® III: Legends of Rock. The title, which is also being developed by Neversoft, will hit retail stores on October 28.

Tony Hawk's Proving Ground is rated "T" (Teen) by the ESRB and is available now on the Xbox 360 ® video game and entertainment system from Microsoft and PLAYSTATION ® 3 computer entertainment system for a suggested retail price of $59.99, the Wii TM home video game system for $49.99, and the PlayStation ® 2 computer entertainment system for $39.99; the Nintendo DS TM version will hit shelves at a suggested retail price of $29.99 and carries a rating of "E 10+" (Everyone 10 and older). For more information, visit http://www.thpgonline.com.

Tony Hawk's Proving Ground press kit assets are available at http://pressroom.activision.com where media can download press materials and art assets. BradyGames' Tony Hawk's Proving Ground Official Strategy Guide is available at electronics, book, and software retailers nationwide, and online at www.bradygames.com.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia,Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes," "may," "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices), and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

© 2007 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Tony Hawk is a registered trademark of Tony Hawk, Inc. All rights reserved. The ratings icon is a registered trademark of the Entertainment Software Association. Microsoft, Xbox, Xbox 360 and Xbox LIVE are registered trademarks of Microsoft group of companies. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Nintendo, Nintendo DS, Wii and Game Boy Advance are trademarks of Nintendo. All other trademarks and trade names are the properties of their respective owners.

SOURCE: Activision, Inc.

Activision, Inc.

Kehau Rodenhurst, Senior Publicist, Activision Games

310-255-2660

krodenhurst@activision.com


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