Activision Unveils New Guitar Hero On Tour: Modern Hits Character

Thursday 30th April/... Activision Publishing, Inc. (Nasdaq: ATVI) today unveiled Calista Valenz: an all-new character that will debut in Guitar Hero On Tour: Modern Hits this summer.

Calista Valenz is tough as nails and sweet like candy, with a smile that can melt any man’s heart. Her motto is,“Fake it until you make it,” and she has a habit of telling strangers today is her birthday. Calista once volunteered to spend a week in jail for charity and was put behind bars on a Monday, got bored, and somehow escaped that Tuesday. She spent a month running from the law, even though no one was looking, and hid out at a night club. The rocker pretended to be a lead guitarist, and during her first show, a record promoter told her she was a no talent hack. She smacked him upside the head with a sausage and dumped spaghetti down his pants, all with a smile. He stood up and immediately signed her to a lifetime contract.

Handheld guitar gods can now choose how they raise-up their band from the underground music scene to worldwide rock stardom in Guitar Hero® On Tour: Modern Hits . Featuring a set list comprised of more than 25 master tracks from influential artists including Coldplay, Fall Out Boy and Weezer, Guitar Hero On Tour: Modern Hits expands on the innovative Guitar Hero gameplay on the Nintendo DS by introducing an all-new Fan Request system that challenges players to jam like never before. Fret board fanatics can once again unleash their inner rock stars anytime, anywhere as they hone their shredding skills and jam to face-melting modern rock tracks from the last five years in Guitar Hero On Tour: Modern Hits .

Guitar Hero On Tour: Modern Hits is developed by Vicarious Visions and will be available exclusively for Nintendo DS™ this summer.

For all UK media inquiries, please contact:

Specialist Games Media

Johanna Hakala

Activision Publishing, Inc.

020 3060 1080

johanna.hakala@activision.com

Mainstream Media

Stu Taylor

Barrington Harvey

01462 456780

stuart.taylor@bhpr.co.uk

Anna Larke

Barrington Harvey

01462 456780

anna.larke@bhpr.co.uk

Kayleigh Watson

Barrington Harvey

01462 456780

kayleigh.watson@bhpr.co.uk

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Guitar Hero On Tour: Modern Hits © 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks and Guitar Hero On Tour and Modern Hits are trademarks of Activision Publishing, Inc. All rights reserved.

Nintendo DS is a trademark of Nintendo.


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