Activision Unveils New Guitar Hero™ III: Legends of Rock Track Exclusively At Edinburgh Interactive Festival

Tuesday 14th August/...Activision, Inc. (Nasdaq: ATVI) premiered a new track from Guitar Hero III™: Legends of Rock game during its exclusive hour-long screening at Edinburgh Interactive Festival today.

“She Bangs the Drums,” as made legendary by The Stone Roses, was played for the very first time, underscoring the company’s promise that the track list for the next instalment in the Guitar Hero franchise will draw inspiration from all eras and genres of guitar music, ensuring a soundtrack with truly global appeal.

“She Bangs the Drums” is one of the Stone Roses’ best-loved songs, hailing from an album consistently voted the very best British album ever. Its inclusion in Guitar Hero III: Legends of Rock will appeal to fans of the classic late-80s music scene, lovers of sublime guitar rhythms and riffs, as well as the indie-shoegazers.

The Guitar Hero III: Legends of Rock screening took place at 1:00 pm today, as part of the Festival’s public day at the Odeon, Lothian Road, Edinburgh.

Along with the announcement of this classic British track, the screening provided the first opportunity for members of the public this side of the Atlantic to witness first hand the new boss battles and multiplayer game modes. The new Guitar Hero controllers were also premiered.

“The Edinburgh Interactive Festival is all about the culture of gaming,” states Zach Fountain, General Manager, RedOctane Europe.“The Guitar Hero franchise has already established itself as part of mainstream pop culture, so it was a perfect place to unveil one of our UK-originated songs. The Guitar Hero road show moves from here to Leipzig, where we’ll be announcing a whole new stack of European songs for Guitar Hero III: Legends of Rock.”

For full details of the festival programme and events, along with details about registration and how to book, visit the Edinburgh Interactive Festival website at www.edinburghinteractivefestival.co.uk

Songs announced for Guitar Hero III: Legends of Rock so far include:

§ Slash’s Original Boss Battle Recording

§ Welcome to The Jungle (by Guns N’ Roses)

§ One (by Metallica)

§ Paint It Black (by The Rolling Stones)

§ Cherub Rock (by Smashing Pumpkins)

§ Sabotage (by Beastie Boys)

§ The Metal (by Tenacious D)

§ My Name is Jonas (by Weezer)

§ Knights of Cydonia (by Muse)

§ Even Flow (by Pearl Jam)

§ Lay Down (by Priestess)

§ Cult of Personality (by Living Colour)

§ Miss Murder (by AFI)

§ Through Fire and Flames (by Dragonforce)

§ Number of the Beast (by Iron Maiden)

§ 3's and 7's (by Queens of the Stone Age)

§ Suck My Kiss (by Red Hot Chili Peppers)

§ Raining Blood (by Slayer)

§ Reptillia (by The Strokes)

§ Paranoid (as made famous by Black Sabbath)

§ Cities on Flame (as made famous by Blue Oyster Cult)

§ Mississippi Queen (as made famous by Mountain)

§ La Grange (as made famous by ZZ Top)

§ Rock and Roll All Nite (as made famous by Kiss)

§ School’s Out (as made famous by Alice Cooper)

§ Rock You Like a Hurricane (as made famous by Scorpions)

§ Slow Ride (as made famous by Foghat)

§ Barracuda (as made famous by Heart)

Guitar Hero III: Legends of Rock, published by RedOctane® and developed by Neversoft, is not yet rated by the ESRB and will be available this October. For more information about the Guitar Hero franchise, please visit the dedicated community site: www.guitarhero.com.

For more information on Guitar Hero, please contact Simon Byron at Barrington Harvey: 01462 456780 simon.byron@bhpr.co.uk

About Activision, Inc.:

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

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Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as“will,”“will be,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,” and similar expressions. These risks and uncertainties include, but are not limited to, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

© 2006-2007 Activision Publishing, Inc. Guitar Hero is a trademark and Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All Gibson marks, logos, trade dress, guitar models and related rights provided pursuant to license from Gibson Guitar Corp.


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