ACTIVISION UNVEILS UNIQUE EDITION OF BAKUGAN BATTLE BRAWLERS VIDEO GAME, AVAILABLE ONLY AT TOYS“R”US STORES WORLDWID

WAYNE, NJ (July 29, 2009)– Today, Toys“R”Us announced that customers who purchase Activision Publishing’s (Nasdaq: ATVI) Bakugan Battle Brawlers video game for Wii™ or Nintendo DS™ in any Toys“R”Us store in the world will receive a unique edition of the game when it is released on October 20. Featuring two exclusive in-game characters, this version of the highly-anticipated video game is now available for pre-order at Toys“R”Us stores in the United States with a $5 deposit.

The characters featured in the exclusive Toys“R”Us edition are:

• Manion, a mysterious sphinx with golden armor protecting his head, back and forearms. Due to his huge wingspan, he can attack from above. Additionally, his sharp claws can tear at his enemies.

• Ravenoid, a humanoid looking Bakugan totally covered in armor, can use his large wings to swoop down upon his opponents in battle. His large, clawed feet can also squeeze victims in an unyielding vice.

“This global exclusive with Activision allows us to offer Bakugan fans around the world a completely unique way to experience the Bakugan Battle Brawlers video game with one-of-a-kind characters and abilities,” said Bill Lee, Vice President, Divisional Merchandise Manager, Toys“R”Us, U.S.“There is no better place to offer special editions of video games that can’t be found anywhere else in the world than Toys“R”Us.”

Fans can begin pre-ordering the Bakugan Battle Brawlers video game today in Toys“R”Us stores nationwide or online at Toysrus.com. Bakugan Battle Brawlers will be released for Wii™, Nintendo DS™, Xbox 360® video game and entertainment system from Microsoft, and PLAYSTATION® 3 and PlayStation® 2 computer entertainment systems on October 20, 2009. For more information about Bakugan Battle Brawlers, please visit www.bakugan-videogame.com or follow news about the game on Twitter: @bakuganvidgame.

©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Shaun Norton

Sandbox Strategies

212-213-2451

shaun@sandboxstrat.com


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