Berlin (March 8th 2010)– CPMStar, the world’s most powerful marketing network for online content, has announced that it will be exhibiting at this year’s Game Developers Conference, running from March 9th to March 13th in San Francisco. The firm will offer free marketing advice for developers seeking to self-publish.
Publishing direct to consumer has simplified for game developers since the launch of publishing platforms including XBLA, PSN, WiiWare, and the mobile platforms for Android and iPhone but gaining product visibility remains the challenge. For seven years CPMStar have been providing cost-effective, highly targeted marketing opportunities for games companies all around the world.
The CPMStar team will be on hand during the show for developer to drop by or schedule a meetings to discuss how CPMStar can tailor a campaign to deliver maximal coverage across some of the most popular online gaming websites in the world.
Since launch over five years ago, CPMStar has proven an invaluable marketing tool for publishers of video and online games. Over the last year the network has attracted advertisers from outside the games world and this has helped to quickly establish CPMStar as a valuable deliverer of a wide variety of audiences and demographics.
“The birth of serious digital distribution platforms have empowered developers to take control of their IP without the need for more traditional publishing powerhouses. The key ingredient though is the marketing, a good effective campaign can be hugely profitable, a poor one can be devastating and finding the right route is the largest challenge facing these companies”, said Brendan O’Brien, Director, Digital Entertainment Group, CPMStar.
“GDC gives us a fantastic opportunity to talk directly to the games development industry and to share our long experience of delivering consumers into a game message, whatever form it may take, for any video gaming product”, he added.
CPMStar will be at booth 2229 in the south hall of the Moscone Center throughout the conference. To book a meeting, please contact Brendan O’Brien by email directly at: Brendan@cpmstar.com.
For further press information, please contact:
Peppermint P on behalf of CPM Star
Contact: Tony Coles
Tel: +44 207 240 2645
CPMStar, the world’s most-powerful marketing network for online content, was formed in 2001, a privately held company owned and operated by its management team. Having seen exponential growth since launch, the firm now captures over 50 Million unique users per month via its worldwide network of Flash and download games, and online game locations.
The company advertising system delivers over 6 Billion display ad impressions each month and operates one of the most flexible business models in online advertising.
Headquartered since 2001 in California, USA the firm opened its European base in Berlin, Germany in 2009.
The company website is located at: www.cpmstar.com