FOR IMMEDIATE RELEASE:
MMO Gaming Publisher Expands Into Russia And Eastern Europe With Xsolla's Direct Payment? Service, Which Offers Increased Payment Conversion Rate With Fewer Clicks
LOS ANGELES, Calif. - July 7, 2011
Xsolla, a global virtual currency reseller specializing in MMO, social, mobile and casual games, today announced that Xsolla has partnered with Aeria Games to provide monetization solutions for Aeria Games in Russia and Eastern Europe.
One of the fastest growing free-to-play gaming communities because of successful games like Shaiya, Grand Fantasia, Wolf Team, and their newest release, Eden Eternal, Aeria Games has a loyal following of players (over 20 million registered members) which has been the driving force behind the company's rapid growth.
Xsolla is the #1 in-game monetization specialist in Russia and Eastern Europe, providing a wide array of payment options specifically suited to the Russian market, which is a bit different than other markets in that the majority of people prefer to pay with cash, due to high credit card fraud. Xsolla's Direct Payment service enables gaming publishers like Aeria Games to offer virtual currency to its players easily and effectively by only offering payment options that are tailored to the unique needs of the market- in this case, Russia and Eastern Europe.
With Direct Payment? the player is redirected from publishers' in-game store straight to the payment option checkout page, where all the player has to do is authorize and confirm the payment. No extra information to enter and no additional pages to visit– A direct link is created to make payment easy for the player.
“We are excited about working with Xsolla, which is growing rapidly,” commented Vu Hoang, CFO of Aeria Games&Entertainment.“We want to expand into Russia and Eastern Europe, and we feel that Xsolla will help us to achieve this goal because of their experience in Russia and Eastern Europe and the vast amount of payment options offered through Xsolla.”
Albert Donahue, VP and Co-Founder of Xsolla commented:“We are looking forward to working with Aeria Games. Aeria Games has experienced record growth in the last two years and has many loyal players. We believe our Direct Payment service, vast number of payment options and experience in Russia will make for a great partnership.”
Xsolla, a global virtual currency reseller, specializes in online games. Xsolla has been developing monetization tools for MMO, Social, Mobile and Casual Games for 6 years. Xsolla's headquarters are in Woodland Hills, California (L.A.), with offices in Russia, Ukraine, and Belarus. Xsolla provides payments solutions with easy integration and high payment conversion rates, which increases publishers' ROI. Xsolla partners with over 150 payment options: credit and pre-paid cards, mobile payments, premium SMS, E-wallets, cash and e-cash, payment kiosks and offers— all within one platform- with no installation, currency exchange or chargeback fees. Xsolla also provides vital statistics such as RPU (Revenue Per User) and ARPPU (Average Revenue Per Paying User) that allows its partners to analyze their players' habits and payment options used, which is essential for successful monetization. Xsolla works with more than 300 publishers worldwide, including Gameforge, Bigpoint, burda:ic, InnoGames, Wargaming, TravianGames, Kalicanthus, Koramgame, iJet Media, Innova Systems, Mail.ru, and more. For more information or a free proposal, please call (877) 797-6552 or visit Xsolla online at www.xsolla.com.
About Direct Payment?:
Xsolla's Direct Payment? service increases the payment conversion rate by reducing the number of clicks required from players when submitting their payment. Direct Payment? allows gaming publishers to redirect the player from their in-game store straight to the payment option checkout page, where all the player has to do is authorize and confirm the payment. No extra information to enter, no extra pages to visit– A direct link is created to make payment easy for the player. Gaming publishers can select parameters such as currency, localization, coverage and commission rate to select payment options that will fit their needs perfectly.
About Aeria Games:
Aeria Games is an interactive online games publisher specializing in free-to-play online multiplayer games on multiple platforms. Popular Aeria Games include fantasy role playing Last Chaos and Shaiya, the newly released Eden Eternal, browser games Heroes of Gaia, Lord of Ages, 1100 AD and MilMo, and Wolf Team, a 3D fantasy shooter. Based in Silicon Valley, California, Aeria Games&Entertainment, Inc. was founded in 2006 and has offices in the United States, Germany, and Brazil. More information about Aeria Games can be found at www.aeriagames.com.