Aerosmith Launches New Guitar Hero(R): Aerosmith(R) Videogame Consumers Swarm Times Square to be the First to Play

Jun 25, 2008 -- Activision, Inc.:

WHAT: One of America's greatest rock bands of all time -

Aerosmith - will unleash the latest Guitar Hero fan

frenzy in Times Square during the launch of their first

videogame, Guitar Hero ® : Aerosmith ® . Steven Tyler,

Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer

will unveil the game at a press conference and VIP

celebration at the Hard Rock Cafe.

Hard Rock Cafe will also be transformed into a Best Buy

home theater/videogame lounge where consumers will be

among the first to play the game on PLAYSTATION ® 3

before it hits store shelves on June 29.

WHERE: Hard Rock, Times Square - Guitar Hero: Aerosmith Video Game Experience and Aerosmith Press Conference

WHEN: Friday, June 27, 2008 4:00pm

-- 2:30pm - Media check-in for Press Conference Open

-- 4:00pm - Aerosmith Press Conference

-- 4:30pm - VIP Launch Party

VISUALS: -- Aerosmith band members speaking on stage

-- Guitar Hero: Aerosmith videogame demonstrations

-- Simultaneous screening of press conference on NASDAQ/Reuters screens above Times Square

VIDEOGAME OVERVIEW: Rock out to Aerosmith's greatest hits and experience American rock royalty's GRAMMY ® award winning career with Guitar Hero: Aerosmith. The collaboration offers consumers an unprecedented level of access to Aerosmith's music catalog and an unbeatable soundtrack, with every Aerosmith song being a master recording. Guitar Hero: Aerosmith is available on June 29 nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and Nintendo Wii.

-- Sound decks available

-- Broadcast quality footage is available for download on

http://www.Activision.com starting Friday, June 27 at 4:00 pm PT

FEED DATE: FRIDAY, JUNE 27TH, 2008

FEED TIME: 10:00 - 10:30 AM ET (FED IN ROTATION)

FEED TIME: 1:00 - 1:30 PM ET (FED IN ROTATION)

COORDINATES: C-BAND: GAL 25 (formerly IA 5) /TRANSPONDER 19

AUDIO 6.2&6.8 / DOWNLINK: 4080 (V)

FEED TIME: 3:00 - 3:15 PM ET (DEDICATED)

COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3

AUDIO 6.2&6.8 / DOWNLINK: 3760 (H)

Feed includes footage Highlights from Aerosmith news conference at Times Square launch event and people playing the game for the first time

FEED TIME: 11:00 - 11:15 PM ET (DEDICATED)

COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3

AUDIO 6.2&6.8 / DOWNLINK: 3760 (H)

Feed includes footage Highlights from Aerosmith news conference at Times Square launch event and people playing the game for the first time

FEED DATE: SATURDAY, JUNE 28TH, 2008

FEED TIME: 10:00- 10:15 AM ET (DEDICATED)

COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3

AUDIO 6.2&6.8 / DOWNLINK: 3760 (H)

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SOURCE: Activision, Inc.

Ketchum Public Relations

Kathy Kwon, 310-584-8316

Kathy.Kwon@Ketchum.com


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