**News for Immediate Release**
Meno Park, Calif.—January 4, 2013— Today Agawi, the rapidly expanding cloud gaming company with the mission of providing "any game, anywhere, instantly” for the post-PC era, is unveiling plans to bring its cloud gaming platform, Agawi CloudPlay, to Android tablets. Agawi's CloudPlay Platform-based Android app will launch for Android tablets in March, through the Google marketplace. This announcement comes on the heels of Agawi's recent app launch on Windows 8 in collaboration with Microsoft and the huge success of its iPad app. Those two apps have garnered nearly four million downloads and are approaching a million paying users, the vast majority from the iPad.
Agawi's CloudPlay Platform for Android is designed to be extremely developer-friendly, with zero porting required from the game developer and automatic optimization of the game's user interface for tablet functionality. After successfully sourcing and bringing thousands of social web-based games to its cloud gaming platform, Agawi will make core PC games accessible on all tablets, with a special interest in working with popular core PC titles from indie developers.
"Agawi's mission is to bring a vast library of gaming content into the post-PC era of tablets and smart TVs," said Peter Relan, Agawi’s co-founder and executive chairman. "2013 will be the year of the tablet, and we want the Agawi CloudPlay Platform to be streaming games to every tablet in the market. We've already brought over 12,000 social and mid-core games from Facebook to iPads and Windows 8 tablets, and users have paid millions of dollars for the convenience of playing their favorite games on these tablets. Now we’re bringing our platform to Android and extending our developer-friendly solution to core PC game developers."
Indie developers interested in bringing their high-quality PC games to Android tablets can sign up by contacting firstname.lastname@example.org to take advantage of the following features of Agawi's CloudPlay Platform for Android:
1. Automatic virtualization of a PC keyboard or controller game to a tablet touch and gesture game
2. Multiple user SKUs: micro-rental, full rental and full purchase options
3. Flexible profit sharing for game developers
4. Zero expenditure for setting up servers, thanks to Agawi's flexible, "true cloud"-based architecture that is supportable by any cloud service provider at the lowest streaming cost per user.
Game developers can work with Agawi to maximize revenues as their users transition away from consoles and PCs to tablets. Research firm The NPD Group recently reported a national decline of 12 million fewer people playing video games than last year. The core gamer and PC gamer segments made up a significant chunk of this loss, while mobile gaming on smartphones and tablets saw an increase and became the largest segment of gamers.
Agawi’s CloudPlay Platform on Android aims to give indie PC developers a chance to boost their audience and revenue numbers by offering these benefits:
1. Broaden audience reach to hundreds of millions of tablet users in 2013 ( IDG predicts over 170 million tablets will ship in 2013)
2. Pure incremental revenue and profit for existing PC games, based on developers’ preferred approach to retailing their games.
Through the Agawi CloudPlay platform, Agawi will offer a single, consistent platform for indie publishers to deliver social, mid-core and PC games to all tablets. The company also looks forward to bringing the same platform to the living room through set-top boxes and televisions as its next phase of innovation.
Agawi, focused on the mission of making available "Any Game, Anywhere, Instantly,” provides high-performance, scalable and cost-effective gaming solutions through its state-of-the-art streaming technology for post-PC era devices such as tablets, TVs and STBs.
The Agawi CloudPlay cloud gaming platform enables all genres of games, from casual to midcore to hardcore, by leveraging an open, true cloud-based architecture that can be easily deployed on any cloud service provider. Agawi CloudPlay supports multiple B2B business models and is available for publishers, operators and indie developers
Agawi is based in Menlo Park, CA, and recently won a Best in Biz award for the fastest growing small company.