AKELLA CHOOSES BYTESHIELD’S DRM SOLUTION TO PROTECT THEIR MOST POPULAR PC GAMES

FOR IMMEDIATE RELEASE

Moscow, Russia and San Francisco, USA, November 19, 2009– Akella, one of the key players in publishing, development and distribution of video games in Russia and CIS, has chosen Byteshield© to protect their PC games against piracy. ByteShield’s DRM service provides Akella with a flexible and powerful copy protection tool with a strong focus on an excellent and un-intrusive end user experience, in fact ByteShield is the only DRM solution endorsed by Reclaim Your Game, a gamer group, for its user friendliness. Supporting multi-million copies each year, this is a tremendous step for ByteShield, bringing the company to a new level.

“We are glad to work with ByteShield and hope for a long and successful partnership.”– said Vladimir Koudr, VP Publishing at Akella.“In today’s market, powerful and user friendly protection of multimedia discs is a key factor of successful business practice, and we count on confronting the pirate’s activities with the help of ByteShield.”

ByteShield’s account based copy protection model enables users to run games on multiple computers without limiting their ability to use the product they purchased, making it safe, transparent and non-invasive to customers. Its Binary Separation™ disables the software until a legitimate user activates the software, subsequently; the license follows the user from computer to computer. Its online management provides publishers a fast and easy service along with powerful and flexible licensing options.

“Akella’s choice of ByteShield represents a huge validation that our product is the best for the end user and the publisher.” said Jan Samzelius, CEO of ByteShield.“Akella’s strong position in Russia along with their focus on user experience makes it a perfect fit. With the increased penetration of internet access and potential for lost revenue due to piracy, we are proud of Akella’s confidence in ByteShield’s proven protection for a number of their largest releases while still maintaining a strong focus on customer requirements.”

About Akella

Founded in 1993 and headquartered in Moscow, Akella is one of the leading developer, publisher and distributor of PC&console games as well as multimedia products in Russia and CIS. Through these progressive years of continual and rapid evolution Akella has made a huge contribution into ongoing development of the gaming market in Russia and CIS countries. Akella’s developments include Sea Dogs, Age of Sail 2, Pirates of the Caribbean, Disciples III: Renaissance, Postal III and other big IPs. Akella’s publishing line-up reaches over 1000 products including Assassin's Creed, Left 4 Dead series, Prince of Persia series, Armed Assault series and many more. To find out more, visit www.akella.com.

About ByteShield

ByteShield’s unique approach to DRM and copy protection provides users with a transparent, safe and un-intrusive solution while giving PC game and PC applications developers, publishers and distributors flexible licensing management with a high level of protection. ByteShield’s proven technology has received customer and industry accolades from organizations such as PRISM/RYG, a gamers group for sensible DRM solutions, who has tested and endorsed ByteShield’s solution. ByteShield also won the 2009‘Most Innovative Software for the Software Industry’ award by SoftwareCEO/CompTIA. ByteShield has four patents pending in DRM and copy protection. ByteShield, Inc. is a privately held California corporation, established in 2004, and headquartered in San Francisco, California. To find out more, visit www.ByteShield.net or call +1 415 420 6636.

Press/Analyst Contacts

Maxim Smirnov

Akella

smirnov_m@akella.com

Christian Olsson

ByteShield, Inc.

+1-408-647-9762

christian.olsson@byteshield.net

Lauren Koziel

Strategic Reach PR

+1-303-487-7406

lauren@strategicreachpr.com


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