Alawar Entertainment releases Magic Ball 4

For immediate release

ALEXANDRIA, May 13 - Alawar Entertainment, a leading publisher of casual games, today released Magic Ball 4, the long-awaited sequel to the popular series of Breakout-style casual games.

The Magic Ball series features the most popular 3D Breakout titles in the world. To date, Alawar has sold over two million Magic Ball games, ported the series to several platforms, including the Apple iPhone and Sony Playstation 3, and translated it into English, Russian, German, French, Spanish and Japanese. The console version of Magic Ball 3 for PlayStation 3 was the third best-selling product on the PlayStation Network for two consecutive months.

The developers of Magic Ball 4 did a complete overhaul of the gameplay, adding hilarious new bonuses and a slew of valuable trophies. Awards are given for outstanding achievements, including the quick completion of levels and the ability to dodge enemy shells. In addition, each stage contains several hidden diamonds. When theplayer collects every one in the game, he earns the top trophy.

In addition to offering fun and addictive gameplay, Magic Ball 4 is a visual showstopper. The full version features four stunning worlds, including a snow-clad northern territory, the Amazonian jungles and African savanna, the exotic landscapes of Japan and China, and a wildly inventive distant planet. Magic Ball 4 also features realistic physics and cool weather effects.

To immerse players even further, the creators of Magic Ball 4 devised an exciting story of alien abduction and daring rescue. Vividly drawn comic strips carry the hero from Earth to a far-off world to strike objects from home with the Magic Ball of Relativity, and in so doing return the items to their rightful place.

"Casual games are constantly evolving, with new types of entertainment replacing traditional ones," said Kirill Plotnikov, Alawar's VP of Publishing. "While hidden object titles and business sims are becoming more and more popular, certain kinds of games have eternal appeal. The Magic Ball series is one example. Fans old and new are going to love it."

To download a free one-hour demo, view screenshots or purchase the full version, visit http://www.alawar.com/game/magic-ball-4.

About Alawar Entertainment

http://www.alawargroup.com

http://www.alawar.com

Alawar Entertainment has specialized in the development, publication and distribution of casual games since 1999. The company has published more than 200 titles, won fans all over the world and is the biggest provider of casual games in Eastern Europe. Today, Alawar works with more than 30 developers, providing a full range of services that includes producing, distributing and marketing games. Alawar also distributes its own releases via its broad network of websites. The company's offerings can also be found on numerous download portals, including RealNetworks, BigFish Games, Yahoo! Games, AOL, iWIN and others. In addition to distributing games online, Alawar works with CD publishers in more than 20 countries. In 2008, the company significantly increased its presence in Eastern Europe, claiming 85 percent of the casual games market.

Contact:

Tatiana Chernova

PR and Mass Media

Email: pr@alawargroup.com

Phone: + 7 913-905-55-43

David Laprad

Email: david@alawar.com

Phone: + 1 (615) 785-7472


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.