Alienware ALX Desktop Computer Delivers World's Most Powerful Quad Graphics with ATI CrossfireX

Athlone, Ireland– 6th March 2008 - Alienware® the leading manufacturer of high-performance notebook, desktop and professional systems now quadruples graphics power by launching ATI CrossFireX™ on their elite ALX CrossFireX

desktop computer. The Alienware ALX CrossfireX is the first-ever quad GPU gaming solution to support DirectX® 10.1 and features CrossFireX technology, now providing users with the world’s most powerful graphics.

www.alienware.co.uk/CFX

The Alienware ALX CrossFireX utilises two ATI Radeon™ HD 3870 X2 graphics cards, each housing two GPUs and a full 1GB of dedicated graphics memory– that’s 2GB of dedicated GDDR3 graphics memory. This multi-GPU structure allows CrossFireX to deliver up to 4X the graphics processing power and 4X the mayhem.

“Alienware is extreme high-performance PC gaming,” said Brian Joyce, Senior Vice President at Alienware,“ and expectations are never higher than when dealing with the ALX CrossFireX, our most sophisticated desktop system. Adding the awesome power of a quad graphics solution like CrossFireX to the ALX desktop is just one more way Alienware strives to deliver the world’s best PC gaming experience.”

With ATI’s Catalyst™ software and Microsoft Windows Vista®, users can“un-lock” their GPU controls to manually set the engine and memory clocks for overclocking and dramatic performance boosts. Temperature displays and VPU recover safety features make it easier to properly maintain your system.

An auto-configure utility option overclocks to a preset, stable speed.

“CrossFireX™ is another example of AMD’s continued commitment to technology leadership. With CrossFireX driving the graphics capabilities of such an acclaimed system as the Alienware ALX CrossFireX, together we’re driving The Ultimate Visual Experience™ for PC gamers” says Rick Bergman, Senior Vice President, AMD’s Graphics Product Group.“CrossFireX allows for more immersive gaming than before, giving gamers the ability to play at high resolutions and settings with great performance, along with leading multimedia capabilities for the HD world we live in.”

“Alienware chooses only the industry’s top innovations to integrate into our award-winning computers,” said Diana.“We are confident that with the addition of CrossFireX, Alienware and AMD will continue to shape the field of PC gaming well into the next generation of systems.”

For more information on the ALX CrossFireX Edition, please visit:

www.alienware.co.uk/CFX

ALX CrossfireX

• ATI CrossFireX

• First ever quad GPU gaming solution supporting DirectX® 10.1

• Utilising two ATI Radeon GD 3870 X2 graphics cards

• 1GB of dedicated graphics memory

• Delivers up to 4X the graphics processing power

Price: ALX CrossfireX from£3,557 Inc VAT and free delivery

Also available on AlienFinance packages.

About Alienware

Alienware Ltd. manufactures high-performance mobile systems and computer desktop and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service.

Alienware systems are available direct within the United States and Europe.

For more information, please visit www.alienware.co.uk/CFX or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.

AMD, ATI, Radeon, CrossFire, ATI CrossFireX and combinations thereof, are trademarks of Advanced Micro Devices, Inc.

Alienware Press Contact

Jackie Seear

The Verbal PR and Marketing

Tel: 0845 3730132

(+44 845 3730132 outside UK)

jackie@the-verbal.co.uk

Web:

www.alienware.co.uk/CFX

Mat Bettinson

Marketing Manager UK&Ireland

Tel: 08700 624 379

(+44 (0)8700 624 379)

mat_bettinson@alienware.co.uk

Web:

www.alienware.co.uk/CFX

Alienware EMEA headquarters

Alienware Limited

Unit 1 Blyry Court

Blyry Industrial Estate

Athlone, Co. Westmeath, Ireland

Tel: +353 906 456 516

Fax: +353 906 486 967

Web:

www.alienware.co.uk/CFX

Verbal Communications

The Old Post House

Heath Road

Weybridge

Surrey

KT13 8TS

Studio 2

Westbourne Studios

242 Acklam Road

London W10 5JJ

www.verbalcomms.com

Tel: 0845 3730132

Mob: + 44 7739 170663


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.