Alienware And Eurogamer Expo Join Forces To Launch New Tournament

Brighton, UK, 13th September 2012: Eurogamer Expo, the UK's biggest and best gaming festival, is pleased to announce that it has partnered with Alienware, Dell's high performance PC gaming brand, to launch a brand new tournament, offering this year’s Eurogamer Expo attendees the opportunity to win amazing Alienware prizes.

The Eurogamer Expo returns to Earls Court, London, from 27th - 30th September. Visitors will have the chance to win daily prizes from Alienware's high performance PC gaming range, with the strongest players going on to compete in the second, then final round of the tournament, taking place in London during October and November.

Some of the exclusive prizes which will awarded daily at the Eurogamer Expo include Tactx keyboards, mice and headsets, while skilled gamers who qualify for the final will be in with a chance to go home with an Alienware X51, Alienware's smallest gaming desktop ever with outsized performance capabilities; the Alienware M14x, a perfect balance of performance and mobility; and the Alienware M17x, equipped with cutting-edge technology capable of matching high-performance gaming desktops.

"The Eurogamer Expo and Alienware tournament which will be launched at year's show, is a fantastic opportunity for gamers to show off their skills and take home fantastic Alienware prizes," said Eurogamer Events Director David Lilley. "Alienware systems are known for providing gamers with a high quality, immersive gaming experience, so we're thrilled to be partnering with Alienware to offer competitors these kinds of rewards."

The Eurogamer Expo will be returning to London's Earls Court from 27th - 30th September 2012 and is expected to welcome over 50,000 gamers. Tickets are available now at The second round and final of the Eurogamer Expo tournament will take place in London during October and November.

About Eurogamer Network Ltd.

Founded in 1999, Eurogamer Network Limited publishes, the world's leading independent video games website with local editions in ten European languages. The company also publishes market-leading trade resource GamesIndustry International and Outside Xbox, a video site dedicated to the Xbox community, and represents several partner websites including, and In addition to its online publications, Eurogamer Network produces live public and trade shows including the Eurogamer Expo, the UK's largest gaming event, and Rezzed, the PC and indie games show. More information on Eurogamer Network Limited can be found at  

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