Guildford, UK– October 29, 2008– EA and Nissan shift into high-gear this holiday! The Need for Speed series continues the tradition of featuring the most desirable cars as Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS) and Nissan today revealed the highly-anticipated all-new 2009 Nissan 370Z. This marks the first time an auto manufacturer has partnered with a videogame company for the world premiere reveal of a car. The Nissan Z® will be available exclusively in this holiday’s hottest action driving title, Need for Speed™ Undercover, available in North America on November 18 and in Europe on November 21.
“For the past 15 years, Need for Speed has helped define contemporary automotive culture by bridging the gap between gamers and the world’s hottest cars. As such, we are very excited to partner with one of the automotive powerhouses today to exclusively reveal the all-new Nissan Z®,” said Keith Munro, Vice President of Marketing at Electronic Arts.“Need for Speed is about style, fast-paced action and power; this is definitely a car made for Need for Speed fans. Come November, they’ll be able to test drive the all-new 370Z in the game before the car is released on the market.”
“Our relationship with EA has been instrumental in bringing the Nissan brand to a passionate and unique audience,” says Christian Meunier, Vice President, Nissan Marketing.“By launching the all-new 2009 Nissan Z® first through Need for Speed Undercover, we also gain the spirit and energy that EA gamers experience so strongly. Together with EA, we have truly integrated the all-new 370Z in the overall game experience in a meaningful, multi-layered and profound way.”
With the signature boomerang headlights and taillights to the enhanced powertrain, Need for Speed Undercover designers worked closely with Nissan to accurately replicate the overall look, feel and performance of the all-new Nissan Z®. From the game’s opening moment, players will be thrust right into the action with gamers whipping the 370Z in-and-out of traffic at high speed.
The all-new 2009 Nissan 370Z is a super evolution of the iconic Nissan Z®, building on the strengths of it’s predecessor, finding the sports car“sweet spot” in performance, style, and value. The 2009 Nissan Z marks the first full redesign of the Nissan Z® since its reintroduction as a 2003 model.
The all-new 2009 Nissan 370Z Coupe will be unveiled at the Los Angeles Auto Show on November 19, hitting dealerships in early 2009.
Need for Speed Undercover takes players back to the franchise’s roots and re-introduces break-neck cop chases and spectacular highway battles. Players discover a world of high-stakes and high-speed action in some of the world’s hottest cars. The all-new Heroic Driving Engine propels the action forward as players experience the dramatic story through spectacular Hollywood-style live-action in-game movies.
Need for Speed Undercover is being developed by Black Box in Vancouver, B.C. The game will be available for Xbox 360® video game and entertainment system, PLAYSTATION®3 computer entertainment system, and Wii™ as well as the PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation® Portable) handheld entertainment system, PC and mobile. More information can be found at www.needforspeed.com. Press can download assets at www.electronicarts.co.uk/press.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site iswww.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press"> www.electronicarts.co.uk/press.
Electronic Arts, EA, EA SPORTS, EA SPORTS Freestyle, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.“PlayStation”,“PLAYSTATION” and“PSP” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infiniti.com.
Darryll Harrison Jr.
Nissan North America
Ph : 615-725-5644
Edelman Public Relations
EA, the EA logo and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All Rights Reserved.’Nissan’ and the names, logos, marks and designs of the NISSAN products are trademarks and/or intellectual property rights of NISSAN MOTOR CO., LTD. and used under license to Electronic Arts Inc. All other trademarks are the property of their respective owners.