ALL POINTS BULLETIN: SWARMITES NOW ON THE LOOSE     

                                

Austin, Texas--March 23rd, 2011-- UTV Ignition Entertainment, alongside Hothead Games, the mad scientists of decidedly unscientific downloadable titles, is pleased to launch from their catapult, the hotly anticipated title Swarm,  today  in Europe for Xbox LIVE®Arcade  for the Xbox 360® video game and entertainment system from Microsoft™ for 1200 Microsoft Points, and then PlayStation®Network on March 30 th for£9.99 or€12.99.

“Swarmites have an ability to evoke gleeful chortles of doom with their daft expressions and sheer willingness to die in hilarious ways,” said Nigel Fox, Head of Publishing for UTV Ignition.“The key to creating a great game like Swarm is in its addictiveness and Hothead has managed to pull that off—the last thing you want to do is put down your controller.”

Swarm is the first game to feature mass character control, where players move all the Swarmites at once.  Steer the flock of pudgy, clueless little blue morons through the game and they naturally flock and flow around obstacles.  Creatively combine swarm moves to work your way through a relentlessly dangerous and hilariously brutal environment.  Compete against friends to get the high score by deftly moving through the world and cleverly solving puzzles the game throws your way.

“We’ve double checked everything.  Each saw blade has been finely sharpened, every bear trap has been sprung as tightly as possible,” said Joel DeYoung, Producer of Swarm at Hothead Games.“The gas canisters are full, the electricity is charged, every bomb is armed, and the acid is suitably corrosive.  We are now putting the Swarmites into the capable hands of players.”

For more information on Swarm, please visit www.swarmites.com. You can also follow all of the latest Swarmite mayhem at facebook.com/swarmites and twitter.com/swarmites.

PEGI Rating is 12, with a violence  content indicator.

Any media wanting a voucher to review Swarm please contact me with preferred format.

Press Contact - UK and EU

Derek Reeve

Derek.Reeve@utvignition.com

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ABOUT HOTHEAD GAMES:

Hothead Games, headquartered in Vancouver, British Columbia, is an emotionally secure independent developer and publisher of groundbreaking downloadable titles.  Maybe we don’t have a“make your own ice-cream sandwich bar” like some other game companies, but Hothead has brought to life original games such as the scientist-approved DeathSpank and the award-winning Swarm. Hothead is partnering with cool indie studios to bring games like Braid to new platforms and new audiences.  We also like to stand near really ugly people so that we appear more attractive ourselves.  Check us out at www.hotheadgames.com.

  ABOUT UTV IGNITION ENTERTAINMENT LTD:

UTV Ignition Entertainment Limited is a wholly owned subsidiary of UTV Software Communication Ltd, India’s only global media and entertainment conglomerate. Founded in 2002 and headquartered in the U.K. with offices in Austin, Texas and Tokyo, Japan.

For more information on Ignition and its products, visit http://www.utvignition.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV is the No.1 media and entertainment brand in South Asia today reaching out to over 247 million consumers. This leading global media conglomerate in:

Motion Pictures: Have built the no. 1 movie studio in the country in just 5 years; pioneered the integrated studio model in India with creative, production, marketing, distribution and syndication all under one banner.

Television: Are the No. 1 TV producer with the largest number of shows on air and in production with reach across 20 countries in 7 languages across 27 channels. It has also emerged as the fastest growing broadcasting network in India, which in 3 years is among the top 5 networks of the country. Has powered India’s No.1 youth brand– Bindass.

Interactive: Is the only Indian Company to enjoy global presence in the Games space with studios across London, Tokyo, Beijing, Austin and Mumbai making it one of the largest gaming entities from South Asia. Also providing personalized entertainment on mobiles and web across the country, and gearing up with content to leverage the 3G– 4G space.

UTV is listed on India's premier stock exchanges, The National Stock Exchange (NSE)&The Bombay Stock Exchange (BSE) and The Walt Disney Company holds a strategic stake in the company.

About the PlayStation®Network:

”PlayStation” is a registered trademarks of Sony Computer Entertainment Inc.

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Derek Reeve /PR

Tele: 01795 435042

Mobile: 07525623119

Skype: thegrassisnevergreener

Follow me on Twitter @derek_reeve

www.swarmites.com

www.utvignition.com 


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