Tuesday 3rd August/... Receiving its worldwide broadcast television premiere during this year’s Summer X Games coverage on ESPN channels, Codemasters ® today released the official DiRT 3 trailer video in HD. Revealing the first details on the biggest, content-rich racer ever to roar out of Codemasters Studios, the DiRT 3 trailer is now playing at www.facebook.com/dirt3game.
The DiRT 3 video opens with WRC driver Ken Block leading the field as his iconic Monster Energy-branded Ford Fiesta rally car kicks up a dust storm in a sundried Kenyan rally stage. Seamlessly hurtling into a torrential downpour on a muddy Finnish lakeside course, Block then jumps into a Norwegian stage that’s thick with snow. Racing onto tarmac, a Ford RS200 classic rallycross car races into view and goes head-to-head with Block and a Mitsubishi Evo X in rallycross spec in the hills above Monaco.
The pace then changes as man and machine demonstrates what the very best drivers can do with a rally car in a Gymkhana-style performance. Set in the open environment of London’s disused Battersea Power Station, this skills showpiece delivers a new layer of depth to the DiRT series’ variety of action-sports racing.
Coming 2011, DiRT 3 will boast more cars, more locations, more routes and more events than any other game in the series, including over 50 rally cars representing the very best from five decades of the sport. With more than double the track content of 2009’s hit, DiRT 3 will see players start at the top as a professional driver, with a top-flight career in competitive off-road racing complimented by the opportunity to express themselves in Gymkhana-style showpiece driving events.
As players race to elevate their global standing, DiRT 3 delivers mud, sweat and gears world over: from the intense weather-beaten rally stages of Europe, Africa and the US, to executing performance driving showcases and career challenges where car control is pushed to spectacular limits. DiRT 3 is now in development at Codemasters Studios for a 2011 release for the Xbox 360 ® video game and entertainment system from Microsoft ® , PLAYSTATION ® 3 computer entertainment system and PC Games For Windows ® LIVE.
Andy Gray, Communications Manager
Codemasters (UK) 01926 814 132
Richard Eddy, Director, Communication
Codemasters (UK) 01926 814 132
Consumer Lifestyle PR
Barrington Harvey (UK) 01462 456 780
PRESS RESOURCE WEB SITE
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Codemasters, the award winning games developer and publisher, has a 24-year heritage and annual revenues in excess of US$ 150 Million. The company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Cricket and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA ONE. Codemasters operates three UK development studios– one at its Warwickshire HQ with further sites at Guildford and Birmingham. An additional art studio is based in Kuala Lumpur, Malaysia. In 2009 Codemasters won the coveted Grand Prix Award at the 2009 Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. Across the group, Codemasters employs over 450 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com