Allegorithmic's ProFX Licensed by Ready At Dawn for Upcoming New-Generation Title

For Immediate Release

Aug. 11, 2008

LOS ANGELES (SIGGRAPH)— Aug. 11, 2008— Allegorithmic, an emerging technology company developing advanced procedural texturing tools for real-time 3D content, today announced that game development studio Ready At Dawn Studios® has chosen ProFX to create its very first title for new-generation platforms. Ready At Dawn, acclaimed for its famous PSP game titles God of War: Chains of Olympus and Daxter, selected ProFX for its ability to quickly produce extremely small texture files while keeping the highest visual quality intact.

“Procedural texturing offers many potential technological and artistic benefits, yet the process of translating a precise texture from an artist’s mind into a procedure is difficult to formulate,” said Andrea Pessino, cofounder and vice-president of technology at Ready At Dawn Studios.“The greatest strength of the Allegorithmic technology is that it has made fully procedural texturing a viable alternative to hand-painting, by means of a visual language appealing to artists as well as engineers. We have been researching and integrating Allegorithmic products into our engine for a few months now, and we anticipate that ProFX and its future developments will remain an important and valuable addition to our core production pipeline and technology.”

ProFX is the only middleware that allows game developers to professionally render high-quality procedural textures. ProFX 2.6 procedural texture files are very small in size -- typically 500 to 2,000 times smaller -- making them ideal for use in massively multiplayer online games (MMOGs), virtual communities, casual and downloadable games.

“My personal latest video-game blast was God of War on the PSP; hence my excitement to see Ready At Dawn and their top notch team license ProFX for their very first project to be released on new-generation platforms,” said Dr. Sebastien Deguy, Allegorithmic’s president and founder.“Working on the highly constrained PSP pushed them to think outside the box when it comes to art pipelines and asset optimizations. They have been incredibly receptive to ProFX and what it brings in terms of productivity, scalability and fast distribution. I can’t wait to see what they come up with!”

About Ready At Dawn Studios

Founded in 2003, Ready at Dawn Studios® LLC is a game development studio with an old mission: making fun games a lot of people want to play.

In March 2006, Ready At Dawn® Studios released its first title Daxter® and the game quickly became the #1 Playstation® Portable (PSP) game in America just two weeks after its debut in stores. Daxter® has taken gamers by storm and has won and been nominated for numerous awards in the interactive entertainment industry, including IGN’s Best PSP Platform game 2006, Best Graphic Technology, Best PSP game, BAFTA’s Best Children Game 2006, Gamespot’s Editors Choice Awards for Best Platform game of 2006 and the 2006 Interactive Achievement Awards for Outstanding Achievement in Animation, Outstanding Character Performance Male and Action/Adventure game of the year. Ready At Dawn® Studios was nominated for Best New Studio at the 2007 Game Developer’s Choice Awards.

In April 2008, Ready At Dawn® Studios released its second game God of War®: Chains of Olympus, hailed by both the public and the critics as the best PSP game ever made. To this day it still sits as the highest rated game of all time on the PSP.

Ready At Dawn® is now hard at work on their first two original creations, both targeted for home consoles. For more information, please visit www.readyatdawn.com.

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company’s two flagship products are ProFX and Substance. Allegorithmic has partnered with some of the industry’s leading games and technology companies, including Epic Games, Emergent Games Technologies, Microsoft, Intel, Dassault Systèmes and Luxology. For more information on Allegorithmic and its products, please visit www.allegorithmic.com.

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© Copyright 2008 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

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