Alt-Minds, a new interactive gaming adventure, begins across Europe from 12 November 2012

Paris, France - 12 November 2012 -  Co-produced by Orange and Lexis Numerique, Alt-Minds is the new creation of Eric Viennot, internationally renowned games developer, where participants follow and interact with the story through the worlds of TV, video games, social networks and the Internet. 

Story

This real-time investigation game takes players to the far reaches of Europe on the trail of five researchers who have mysteriously disappeared. In the game, the authorities are unwilling to help, so the Alvinson Foundationdecides to undertake its own investigation and turns to web users for help. 

Using various tools developed by Orange Labs and Lexis Numérique, web users can take part in the investigation, support field teams, help rescue the researchers and may even become heroes in the adventure themselves.

A multi-platform system

The investigation consists of eight chapters, one per week. Gamers can follow the investigation and take part via different media: 

- on PC/Mac or tablets: the “real time” option may be deactivated at any time to catch up on missed missions in “catch-up” mode. 

- via the web through features named “Minidocs” to examine at greater length the themes covered by the storyline

- in the Facebook game

- via a mobile application to follow the investigation in real life, to find (for example) secret places using geolocation, and interact with the game in the physical world 

The price is £1.99 incl. VAT per chapter or £11.99 incl. VAT for the full season of eight chapters.

Much more than an interactive investigation, Alt-Minds is a cohesive set of films, games, monitoring tools and web documentaries. In this respect, Alt-Minds is one of the most ambitious transmedia projects ever undertaken.

According to Eric Viennot, co-founder and creative director at Lexis Numérique and creator of Alt-Minds: “Alt-Minds foreshadows what TV series will be like in five to ten years’ time. Extending series into interactivity is inevitable to keep up with new uses and ways of interacting: moving from one screen to another, being able to talk to characters and intervening in the story will become an everyday experience.

Jean-Francois Rodriguez, Director of Games and Transmedia at Orange says: “ The creative world must face up to new issues linked to technological breakthroughs and new uses. That is why Orange has been getting to grips with transmedia for a number of years. Orange’s Transmedia Lab has joined forces with Lexis Numerique, devoting its expertise and technological capabilities to the Alt-Minds project in order to provide a unique and innovative experience that starts today.” 

Innovative partnerships with Dailymotion.com, Deezer.com, Lemonde.fr and Melty.com

Lexis Numerique and the Orange Transmedia Lab teams have integrated each partner into the Alt-Minds scenario according to its field of expertise: videos, music, general news or information for young people.

During their search, web users will also be directed to the partners’ sites for additional clues, evidence or videos. 

The first chapter is free of charge, and gamers may register today on the official site: www.alt-minds.com   

and download the application on Apple Store and Google Play Store

Find Alt-Minds on www.facebook.com/altminds

Twitter: @ltminds_UK - #AltMinds

About transmedia 

Transmedia is a new type of storytelling which uses new technology to offer deeper immersion and a more interactive experience. Transmedia combines multiple platforms and entry points so that the story is no longer limited to a single medium: it becomes a journey where each medium helps to build a universe in which you are more than just a spectator.

For more information: www.transmedialab.org ;

About Orange

France Telecom-Orange is one of the world’s leading telecommunications operators with sales of 45.3 billion euros for 2011 and has 170,000 employees worldwide at 30 September 2012, including 105,000 employees in France. Present in 33 countries, the Group has a total customer base of 227 million customers at 30 September 2012, including 169 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.

France Telecom (NYSE:FTE) is listed on NYSE Euronext Paris (compartment A) and on the New York Stock Exchange.

For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.

Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.

About LEXIS NUMERIQUE

With more than nine million games sold around the world through its prestigious partners, Lexis Numérique is one of Europe's leading independent game design studios. Lexis Numérique, which has repeatedly been the chart-topper for children's games  (Uncle Ernest, Alexandra Ledermann, Léa Passion Mode – more than 4 million copies sold around the world), also develops PC and console games for a wider audience (In Memoriam, Expérience112, Metropolis Crimes, Red Johnson’s Chronicles…). In addition Lexis-Numérique has also been working for more than ten years for brands such as Henkel, Disney or McDonald’s and advertising agencies such as DDB, Euro RSCG or Duke.

www.lexis-games.com

Lunch PR Press Contacts: 

Contact the Orange team at Lunch PRorange@lunchpr.com | 020 7886 0790


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