Altair Invades Fuse 07

London, UK– 19th October, 2007 - Fuse 07, an exciting and innovative gaming and music event; confirms Ubisoft’s highly anticipated Assassin’s Creed™ will headline a thrilling line-up of games at The Shepherds Bush Empire on Friday 2nd November.

Fuse 07 brings together the worlds of gaming and cutting-edge rock music into a unique and unforgettable experience. Two thousand gaming and music fans will pack out the legendary Shepherds Bush Empire to witness the best of the country’s unsigned bands and most talented gamers compete.

A giant screen will be entertaining the crowd through the night, and the audience will be treated to a gameplay demo of Assassin’s Creed™, one of the most anticipated games of the year, weeks ahead of its release date. There will also be a sneak peek at Tom Clancy’s EndWar™, plus the chance to play other top Ubisoft games Tom Clancy’s Ghost Recon Advanced Warfighter® 2 and Tom Clancy’s Splinter Cell Double Agent™.

Headlining the music for the evening are J Rock phenomenon Dir en Grey www.direngrey.co.jp, a groundbreaking band from Japan, supported by UK rockers Beat Union www.beatunion.co.uk fresh from a tour with Good Charlotte.

The‘Gibson Battle of the Bands’ www.fuseuploaded.com is the real deal for unsigned bands as the competition leads to a professional development contract with Record Label Visible Noise - one of the most influential independent labels in rock music. The four bands that generate the most votes on the website will take to the stage alongside the cult headliners and in front of prestigious panel of judges, including Dan Carter from the Radio 1 Rock Show, representatives from Gibson, Metal Hammer and Julie Weir, head of Visible Noise. Additionally, Jam Sessions, the ground breaking Nintendo DS™ game for budding guitarists from Ubisoft, will go head-to-head with real guitars supplied by Gibson in a riff duel.

The final of the Ubisoft Tom Clancy's Rainbow Six® Vegas‘Battle of the Clans’ http://fuse06.uk.ubi.com/index.html will see the country’s best gamers on the Xbox 360™ video game and entertainment system from Microsoft compete in the culmination of a tournament which has seen the best competitive Xbox LIVE® players battle it out across the UK. Along with the prestige that goes with being crowned the Fuse 07 clan champions, the victorious team will also win fantastic prizes from Ubisoft, one of the world’s biggest videogames publishers.

For further information and tickets, please visit the official Fuse 07 MySpace page at http://www.myspace.com/fuseexplosion

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 23 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal year. To learn more, please visit www.ubisoftgroup.com.

About Gibson

Gibson is known worldwide for creating classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. The Gibson HD.6X Pro digital guitar represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, MI, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands includes Epiphone, Valley Arts, Dobro, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer.

Visit Gibson’s website at www.gibson.com or www.gibson.com/press

About London Games Festival

The London Games Festival is a two weeklong cultural and business celebration of computer and video games, reflecting their influence and importance as central to popular culture and entertainment. Created by the London Development Agency and with the full support of the industry, trade bodies (ELSPA and Tiga) and the British Academy of Film and Television Arts, it will provide an exciting week of consumer and trade events in the capital. The Festival is a collection of independent events, which will run concurrently at venues throughout the city between 22 and 2nd November 2007.

For further information please contact the London Games Festival Press Office at Cake: Stephanie Moses T: 0207 307 3100 E: stephanie@cakegroup.com

© 2007 Plato. All Rights Reserved. Published and distributed by Ubisoft Entertainment under license from Plato. Video game based on“Sing&Play DS Guitar M-06,” which is a trademark of Plato. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

© 2007 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed, EndWar, Ghost Recon, Ghost Recon Advanced Warfighter, the Soldier Icon, Ubisoft, Ubi.com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

© 2006 Ubisoft Entertainment. All Rights Reserved. Persistent Elite Creation, Splinter Cell, Splinter Cell Double Agent, Sam Fisher, Ubisoft, the Ubisoft logo, Ubi.com and the Soldier Icon are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Rainbow Six, Red Storm and Red Storm logo are trademarks of Red Storm Entertainment in the U.S. and/or other countries. Red Storm Entertainment, Inc. is a Ubisoft Entertainment company.

Microsoft, Xbox, Xbox 360, Xbox Live, and the Xbox logos are trademarks of the Microsoft group of companies.

Press Contact:

Jo Hilditch

The Blue Sky Agency

Tel: 07739 847 524

Email jo@theblueskyagency.co.uk


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