AMAZON.CO.UK ANNOUNCES RED DEAD REDEMPTION AS BIGGEST-SELLING PRE-ORDER VIDEO GAME OF 2010 TO DATE

Red Dead Redemption, released tomorrow (Friday 21 May 2010) is Amazon.co.uk’s biggest selling pre-order video game so far this year. The game currently holds three of the top five positions in the Amazon.co.uk video games bestsellers chart for the Xbox 360, PS3 and PS3 limited edition versions on pre-orders alone.

“This is undoubtedly the most hotly anticipated video game of the year so far,” said Chris Poad, Director of Video Games at Amazon.co.uk Ltd.“Demand has risen significantly over the last week as excitement and buzz around the game has built, making it one of the most successful titles we have seen on Amazon.co.uk this year before it has even been released.”

Red Dead Redemption for Xbox 360 and PS3 are currently priced at£34.99 at Amazon.co.uk. The PS3 limited edition version is currently priced at£49.99 and the Xbox 360 limited edition version at£54.99 at Amazon.co.uk.

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NB. Please note that the prices quoted are correct at the time of issue of the press release.

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998 and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.co.uk and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, MP3, PC and video games, software, electronics and photo, home and garden, toys and games, baby, shoes, jewellery and watches, health and beauty, DIY and tools, clothing, office and sports and leisure.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


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