AMAZON.CO.UK BRINGS‘BLACK FRIDAY’ TO THE UK WITH MILLIONS OF POUNDS OF SAVINGS ON HUNDREDS OF MUST-HAVE CHRISTMAS GI

15 th November 2010– Every year, towards the end of November, millions of shoppers on the other side of the Atlantic take advantage of the massive savings offered by retailers around‘Black Friday’, the discount shopping day that follows Thanksgiving in America. Now, Amazon.co.uk is bringing those incredible deals to the UK with‘Black Friday Deals Week’, five days of high discount, limited time, limited quantity offers culminating on‘Black Friday’ (26 th November). 

“For many years, shoppers in the US have enjoyed massive savings on great products as a result of the‘Black Friday’ phenomenon,” said Brian McBride, Managing Director, Amazon.co.uk Ltd.“Amazon is always looking to offer exceptional value for money, especially in the run up to Christmas, and will replicate that activity for the benefit of all customers here in the UK. There will be some fantastic savings on must-have items.”

‘Black Friday’ signals the start of the Christmas shopping period in the US and it is reported that over $10bn was spent by shoppers in America on‘Black Friday’ alone in 2009.

Offers on Amazon.co.uk will take the form of‘Lightning Deals’ with a limited quantity of an item being offered at a discount for a short period of time. Once that quantity has been reached or the time limit elapses, the‘Lightning Deal’ will end. There will be more than 200 great deals available over the five day period including*:

-          Over 60% off Nintendo Wii Consoles

-          Over 60% off Flip Mino High Definition Camcorders

-          Over 60% off Microsoft Xbox consoles

-          Canon PowerShot Cameras at less than half price

-          Over 60% off Eternity Moment Eau de Parfum

-          Over 70% off Pearl Necklaces

-          Sony TVs at half price

-          Coronation Street Golden Anniversary Collection DVD at less than half price


*All discounts from RRP or Amazon.co.uk selling price

“The deals will come thick and fast so customers are advised to check back regularly for significant discounts on items across all product categories,” continued Brian McBride.

Customers can keep track of all the deals by visiting www.amazon.co.uk/blackfriday , by following Amazon.co.uk on Twitter  www.twitter.com/amazonUK or by visiting our Facebook page www.facebook.com/amazonUK  

-ends-

Note to Editors

For further information please contact:

Ben Howes   Amazon.co.uk Ltd

howes@amazon.co.uk      tel: 0208 636 9280

About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car&Motorbike, Clothing, DIY&Tools, DVD, Electronics&Photo, Grocery, Health&Beauty, Home&Garden, Jewellery, MP3, Music, Musical Instruments&DJ, Office, PC, Pet Supplies, Shoes, Software, Sports&Leisure, Toys&Games, Video Games and Watches.

Kindle and Kindle 3G are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G utilises the same 3G wireless technology as advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.com.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings. 


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