AMAZON'S LOVEFiLM NOW ON XBOX LIVE

Press Release

For Immediate Release

LOVEFiLM, an Amazon company and Europe's largest subscription service - streaming movies and TV episodes over the Internet and sending DVDs by post - launches on Xbox LIVE tomorrow, giving millions more film fans instant access to the movies they want to watch, when they want to watch them.

Xbox LIVE members will be able to instantly watch thousands of movies via LOVEFiLM Instant - the movie streaming service - including exclusive content such as the award-winning drama Gran Torino and teen phenomenon The Twilight Saga: Eclipse, with forthcoming titles The Dark Knight, breakout comedy The Hangover and dark romance Blue Valentine becoming available in time for Christmas.

Kinect for Xbox 360 will transform the way people use LOVEFiLM Instant to search and watch movies.  For the first time thanks to Kinect, LOVEFiLM can be effortlessly controlled using voice commands or gestures, enhancing the ease of the movie-viewing experience.

LOVEFiLM Instant is available on packages from just £5.99 via a huge range of devices including PCs, iPad®, Internet-connected TV sets, Blu-ray players, tablets and games consoles.  Becoming an Xbox LIVE integrated film service provider is another milestone in LOVEFiLM's ambition to bring the service to as many homes as possible.

Simon Calver, CEO of Amazon's LOVEFiLM, said:

"It is an exciting day for LOVEFiLM customers and an auspicious day for the TV entertainment industry as a whole.  Launching LOVEFiLM Instant on Xbox 360 and Kinect means bringing the service to a million more living rooms - a huge achievement.

LOVEFiLM members in the UK can access our content in another exciting, innovative way and all for one straightforward price.  The simplicity of our pricing and the ease with which customers can use LOVEFiLM Instant should make us the first choice for those customers who want fantastic entertainment at great value for money, anytime, anywhere."

Stephen McGill, Director of Xbox & Entertainment for Microsoft UK, said:

"It's very exciting to see the launch of Amazon's LOVEFiLM on Xbox LIVE.  Xbox owners will be eager to get started, using their Kinect-enabled consoles to interact with LOVEFiLM's extensive catalogue of movies in ways that will only be available on Xbox 360." 

- ENDS -

For further information please contact the LOVEFiLM press office at Mischief on 020 3128 6600 or lovefilm@mischiefpr.com

Links to editors

LOVEFiLM NOW ON XBOX 360:

http://www.microsoft.com/presspass/presskits/xbox/

LOVEFiLM Instant:

http://www.lovefilm.com/browse/film/watch-online/

LOVEFiLM:

http://www.lovefilm.com

http://www.facebook.com/LOVEFILM

http://twitter.com/LOVEFiLM

Notes to editors

About LOVEFiLM

. LOVEFiLM is an Amazon company and is the leading European film subscription service with more than 1.8 million members in the UK, Germany, Sweden, Denmark, and Norway . In February 2011 LOVEFiLM was acquired by Amazon EU SARL . LOVEFiLM members can enjoy the benefits of DVDs delivered straight to their door with LOVEFiLM By Post and streaming films online via LOVEFiLM Instant . LOVEFiLM Instant is available on over 175 Internet-enabled devices including PCs, PlayStation®3, iPad®, Xbox 360, plus a growing number of Blu-Ray players and Internet-connected TVs including Sony, Samsung and Cello . LOVEFiLM is available for as little as £4.99 a month - with no late fees . Titles are also available to everyone on a pay-per-view basis via LOVEFiLM Box Office.

. Members can choose from a selection of over 70,000 titles available across Blu-ray, DVDs, video games and instant streaming . LOVEFiLM offers a range of video games rental options in the UK market to support gaming across Xbox 360, Xbox, PlayStation®3, PlayStation®2, Wii and DS . LOVEFiLM members have generated over 80 million film ratings and written more than 843,000 reviews . For additional information including a breakdown of packages visit www.lovefilm.com

About Xbox 360

. Xbox 360 is a premier home entertainment and video game system. Thanks to the addition of Kinect, Xbox 360 has transformed social gaming and entertainment with a whole new way to play - no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a leading social entertainment network of nearly 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Xbox LIVE

. Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy one of the world's largest on-demand libraries on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active ecommunity of nearly 35 million people across 35 countries, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at http://www.xbox.com/live.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewellery; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display.  Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G.  Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant colour touch screen, and powerful dual-core processor. 

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfilment centre optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.  


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