AMBITION LEADS TO GLOBAL SUCCESS AS STARMAN IMMORTALISED AS A SIM

GUILDFORD, UK. 2 June 2010– Pineapple Dance Studios phenomenon and face of Starman, Andrew Stone, has been immortalised as a Sim and will be available to download globally via The Sims 3 Exchange.

Seen as the embodiment of ambition and determination, the creators of The Sims have decided to catapult Andrew to global stardom ahead of the release of The Sims 3 Ambitions on June 4th 2010. The Sims is the world’s biggest PC franchise and has sold over 125 million games since its launch in 2000. For ambitious Andrew this marks another milestone on his meteoric rise to success and will open him up to a fan base of millions across the world.

Simified music videos, songs in Simlish and a new global fanbase will be just some of the next steps in his career; ultimately turning a life-long dream into reality. With a new album, iphone apps, countless TV performances and the Pineapple series about to hit the US, there seems to be no stopping Starman’s global domination as he follows in the footsteps of previously Simified singing sensation, Pixie Lott.

“I am so excited about this new project. I mean, Pixie Lott is a huge star so it’s a great achievement for me to be Simified like she has. I know how tough this business is and I am just so grateful that people like my music, like me and want to see more of what I have to offer.”– said Andrew

There will be an exclusive webisode created with behind the scenes footage of Andrew seeing his Sim for the first time and recording his track“I don’t Wanna Dance” in Simlish.

Behind the scenes footage of Starman’s exclusive Simlish performance can be seen at:

www.eagames.co.uk/sims3-starman

The Sims has fulfilled Andrew’s ambitions, now you fulfil yours:

The Sims 3 Ambitions is the latest expansion pack to the best-selling PC game of 2009, The Sims 3. The game allows players to pursue a variety of exciting careers in their Sims’ lives that in turn affect their overall gameplay experience and neighborhood. Careers include a Stylist, Inventor, Fire Fighter, Doctor, Architectural Designer, , Private Investigator and Ghost Hunter. For the first time, players will be in charge of how their Sims’ career progresses and decide if they will work for good or evil, pursue creative endeavors or technical affairs, change the town for the better or wreak havoc on everyone’s homes.

-Ends-

Notes to Editors

You will be able to download your very own Starman from The Sims 3 Exchange. See below for instructions:

    <*>Go to The Sims 3 Exchange ( www.thesims3.com/exchange) and click on‘The Exchange’ and‘Sims’. <*>Search‘Official Starman’ and Select‘Add to Game’ <*>Now open The Sims 3 Launcher and install‘Official Starman’ by clicking on him within downloads. <*>Launch the game into Create a Sim’ Mode- Here you will find‘Official Starman’ under custom content within the‘premade Sims’ section (denoted by a star in the top right hand corner) <*>Click on Starman and you’re now free to play!

Starman

The band are performing at the following;

6th June 2010

Venue Name: - MOHO LIVE

Venue Address: Moho Live, Tib Street, Northern Quarter, Manchester, M4 1LN

Open time: Day-time Event

On-Stage: TBC

Entry fee:£7

Tickets: Click Here

Website link: Click Here

12th June 2010

Venue Name:– Nightingales Club

Venue Address: Kent Street, Birmingham, West Midlands B5 6RD

Open time: 20:00

On-Stage: TBC

Entry fee: TBC

Website link: Click Here

19th June 2010

Venue Name:– Queen of Hoxton (Hosted by Matt Horne)

Venue Address: 1 Curtain Road, EC2A 3JX

Open time: TBC

On-Stage: TBC

Entry fee: TBC

Website link: Click Here

4th July 2010

Venue Name:– T4 on the beach

Venue Address: TBC

Open time: TBC

On-Stage: TBC

Entry fee: TBC

Tickets: Click Here

16th July 2010

Venue Name:– Barfly Cardiff

Venue Address: Barfly Cardiff, Kingsway, Cardiff CF10 3FD

Open time:19:30

On-Stage: 21:45

Entry fee:£7

Tickets: Click Here

1st August 2010

Venue Name: - The Cockpit

Venue Address: The Cockpit, Swinegate, Leeds, LS1 4AG

Open time: 19:00pm

On-Stage: 21:00pm

Entry fee:£7.50

Tickets: Click Here

4th August 2010

Venue Name: - Bandangos 5th Birthday Party @ Proud Gallery (Camden)

Venue Address: The Horse Hospital, Chalk Farm Road NW1 8AH

Open time: 19:00pm

On-Stage: 21:30pm

Entry fee: TBC

Tickets: Click Here

28th August 2010

Venue Name: - Manchester Gay Pride

Venue Address: Manchester Gay Pride

Open time: Day-time event

On-Stage: TBC

Entry fee:£12.50

Tickets: Click Here

The Sims 3 Ambitions

The Sims TM 3 Ambitions Expansion pack will launch on 4th June 2010. As the second expansion pack to The Sims 3, the best-selling PC game of 2009, The Sims 3 Ambitions allows players to pursue a variety of exciting paths and careers in their Sims’ lives that in turn affect their overall gameplay experience and neighborhood. While on the job, the player has direct control over their Sims’ work and can choose how to spend their days. Players can opt to make house calls and save lives as a doctor or choose the devious route and test experimental medicine on patients, be the hero firefighter tackling raging infernos or smashing everything in sight at the victim’s home with an axe, or take a shot at solving cases as an investigator, nicely convincing sources to divulge secrets or roughing up perpetrators in a dark alley to get information

The Sims 3 Ambitions will also be available for feature phones, iPhone and iPod touch in late 2010 from EA Mobile TM . These versions will have customized mobile gameplay features which will be revealed in the coming months and will not require a base game to play.

For more information about The Sims 3 Ambitions or The Sims 3, please visit www.TheSims3.com. Developed by The Sims Studio, The Sims 3 Ambitions is rated 12+ by PEGi. To download artwork, please visit www.eagames.co.uk/press

*Requires The Sims 3 for PC/MAC to play.

**According to NPD data.

The Sims franchise

The Sims franchise celebrated its ten year anniversary in February 2010 and an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 4.5 million copies worldwide to date and holds the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through the 110 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 community site, www.thesims3.com, welcomes up to six million unique visitors monthly, handles 300 content downloads every minute and more than 2.1 million uploads have been made to date, including 15 movies each hour. The Sims 3 YouTube Channel is in the top 10 most viewed sponsored channels of all time with more than 30 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.


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