AMBX GOES MULTICOLOURED WITH MULTIWINIA

Redhill, UK– Philips today announced an agreement with UK indie developers, Introversion Software, to amBX-enable Multiwinia: Survival of the Flattest, the multiplayer follow-on to their hit PC title, Darwinia. An amBX-enabled preview of Multiwinia will also be demonstrated on the Philips amBX stand at the Develop Conference&Expo, Hilton Metropole, Brighton, from Tuesday 29th to Thursday 31st July 2008.

Set in the same game world as Darwinia, Multiwinia will combine the beautiful fractal landscapes from the award-winning Darwinia, with the addition of multiplayer support, which will enable both co-operative and competitive battles between massive Darwinian armies. Multiwinia offers a series of separate game modes, each with a number of unique maps offering a variety of new challenges that you must complete faster and better than your rival’s armies in order to win. The addition of amBX to the digital world of Multiwinia will allow players to experience all kinds of multicoloured lighting, air movement and rumble effects.

“Multiwinia is essentially Darwinia on steroids, and full amBX support will certainly make this game a fantastic spectacle to watch onscreen,” commented Byron Atkinson Jones, the developer at Introversion leading the amBX integration.“Think sprite carnage on a massive scale, a lot of colour, a lot of flash explosions and plenty of fast and furious action-based gameplay to get stuck into.”

“Our agreement with Introversion builds on a hugely successful relationship between amBX and Introversion through DEFCON and Darwinia,” commented Jo Cooke, Chief marketing Officer, Philips amBX.“amBX will produce an exhilarating gaming experience for Multiwinia players. As players fly higher into the sky, the amBX lighting will intensify and the desk fans will blow harder, to recreate the Jet Stream. The coloured satellite lights, fan bursts and wrist rumbler will recreate explosions and the wall washer lighting will even reflect the environment as players fly through the different landscapes. Multiplayer gaming has never felt or looked so good.”

amBX effects can now be experienced with most PC games and a full list of compatible titles, searchable by genre and publisher, can be found at www.ambx.com.

amBX effects can also be experienced with non-gaming applications, including Google Earth, iTunes, QuickTime, VLC, Media Player Classic, MediaPortal, Zoom Player and Windows Media Center, through Windows XP or Windows Vista. As Windows Media Center and MediaPortal both support TV tuners, users are even able to experience lighting effects when watching live TV.

Philips is setting a global standard by licensing the amBX technology to computer game developers, publishers and peripherals manufacturers, and Introversion joins a rapidly growing list of content creators, including Ubisoft, Codemasters, THQ, Gearbox Software, Gas Powered Games, Zombie, Riot Games, Brain in a Jar, Invictus Games, Instinct Technology, Kuju, Revolution, Sumo Digital and Rivers Run Red.

- ENDS–

Notes for editors:

A list of Philips PC gaming Peripherals stockists can be found at www.ambx.com and the following reduced prices are now applicable in the UK:

The Starter Kit -£99.00

The Extension Kit -£59.00

The Premium Kit -£169.00 (exclusive price to Play.com)

Multiwinia will be released this September 2008 and available to demo and buy from the Introversion Store, Steam and all major retailers. For more information on Multiwinia and its release, please visit: http://www.multiwinia.com.

For further information, please contact:

Philips amBX

Mark Ward, Luke Geoghegan or Dean Barrett at Bastion Ltd.,

Tel: +44 (0) 20 7421 7600 Fax: +44 (0) 20 7421 7601

email: mark@bastion.co.uk

Philips

Hans Driessen

Tel.: +31 40 2746692

email: hans.driessen@philips.com

Introversion Software

Vicky Arundel

Tel: +44 (0) 7754 971 465

Email: vic@introversion.co.uk

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of“sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

About Introversion Software Ltd.

Heralded as 'the last of the bedroom programmers', Introversion Software is one of the UK's most-respected and successful independent game developers and publishers. Founded in 2001 by three university students, and starting out with an initial personal investment of just£600, Introversion went on to produce three critically acclaimed titles; Uplink, Darwinia and DEFCON. Their second title Darwinia was awarded three prizes at the 2006 Independent Games Festival Awards, including the Seumas McNally grand prize, and Introversion was recently voted one of the top 50 Best Games Companies in the world. The Introversion developers are currently hard at work on their next title Multiwinia: Survival of the Flattest, due out in September 2008. For more information on all of Introversion's projects please visit w


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