May 22, 2013 – EVERY DAY on social media I hear it. People stop me on the street just to ask it. “Show me the DEADPOOL videogame marketing!” they demand. “Buzzword the crap outta me!” They want info on retail drivers. They’re all about how I’m incentivizing early adoption. And they freakin’ demand insight on how I’m monetizing my user base.
Well, OKAY. I hear you! Allow me to rest and purchase groceries uninterrupted once more as I establish a new paradigm by unveiling these tantalizing pre-order bonuses for DEADPOOL from the following participating retailers:
· A $5 voucher for ANY Marvel comic book. You could get one from the time I was in the Uncanny X-Force, or one from Daniel Way’s sizzling Deadpool run… And well, yes, I suppose you COULD buy a Marvel comic that DIDN’T star yours truly, but why do that to yourself? – U.S. only (while supplies last).
· An exclusive Deadpool poster for everyone who pre-orders the game from my home country (while supplies last). Vive posters! Vive Quebec! – Canada Only
· The Merc with a Map Pack DLC! Featuring two new levels – GRT Plaza and Inside the Tower – for Deadpool Challenge Mode and Infinite Mode, as well as two new costumes, the D-Pooly and Uncanny X-Force suits (only available in Infinite Mode). You like maps, don't you?
· Your very own Deadpool digital wallpaper! Look, if you want to be the only one of your friends without a Deadpool digital wallpaper, that's fine. I don't know, I think high school's hard enough already, but it's your choice – you gotta be you.
Alright...that's all the news for today. Deadpool's gonna go pay a stranger now to pre-order HIS bonus if you know wh—ahh forget it.
DEADPOOL is expected to release in North America on June 25, 2013 for the Xbox 360®, PlayStation®3, and PC via Steam. It is rated “M” (Mature) by the ESRB. For more information, visit www.deadpoolgame.com, or follow along at www.facebook.com/RealDeadpool or on Twitter @RealDeadpool.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
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