Announcing Squashies World, the new action-puzzle game for iOS and Android

Watch the video trailer:

The United Kingdom, September 10 th, 2012 – Successful mobile app publisher, Focus Multimedia, has announced a charming and unique new action-puzzle game, Squashies World, for iPhone, iPod touch and iPad. Developed by award-winning studio The Game Creators, Squashies World asks players to rescue the stranded Squashies – a collection of cute, cool and colourful characters – after their world is turned upside down by a tornado.

The Squashies are desperate to return to the world where they live. Players must work out how to save the Squashies by squashing together characters of the same type until there are none left in the level. The game uses intuitive squashy touch controls to aim the characters around the playing field. The quicker the player clears a level, the more points they are awarded.

Each of the hand-crafted levels offers a different challenge, and a variety of obstacles stands in the player’s way. Barriers, force fields, windmills, sticky walls and other devious devices all conspire to thwart the Squashies on their journey home. Fortunately, easy-to-learn controls allow the player to concentrate on honing their skills and steadily progressing through the vividly coloured levels.

“We wanted to put out an action-puzzle game that really makes the most of the touch screen,” said Rick Vanner, Business Development Director for The Game Creators. “We’ve found that players really enjoy the elasticity involved in pinging the Squashies across the screen.”

“Squashies World is ideal for iPhone, iPad and iPod touch gamers seeking a blast of fun,” said Grant Hughes, Director of Focus Multimedia’s fdigital mobile label. “It’s a very addictive game with intuitive controls, vibrant visuals and sneaky puzzles, and it will quickly hook casual players.”

Squashies World relies on skill, accuracy and speed. The characters’ actions are accurately physically modelled to create an unlimited variety of bouncy movements. With a specially-commissioned soundtrack and cartoon-quality sound effects, Squashies World is a rich gaming experience that will bring a smile to players’ faces.

Squashies World is available now for iPhone, iPad and iPod touch, via Apple’s iTunes App Store. Android users can download the app from the Google Play store.

A new Squashies World video trailer and first screenshots are available for press to download and post online now at:

Squashies World is a unique partnership with Swizzels Matlow Ltd., the UK’s largest family-owned independent confectionery business, to mark the launch of their new range of gums. Squashies® Sweet shop favourites – Love Hearts, Drumstick Lollies, Double Lollies and New Refresher chew bars – have been given a soft makeover by Swizzels Matlow and transformed into the new Squashies range.

///End of press release

///Useful Squashies World links for Journalists

iOS App Store (UK) – price £0.69

iOS App Store (USA) – price $0.99

Google Play Store – price £0.69/$0.99

For all PR and promo code requests please contact:

Grant Hughes,– Tel. +44(0)1889 571228

About Focus Multimedia and fdigital

fdigital is the mobile publishing division of Focus Multimedia Ltd, one of the UK’s leading PC games and software publishers. The company’s Driving Test Success brand (over 4 million units sold) has successfully made the transition to Apple’s App Store. Since it reached the #1 chart position in 2012 the Theory Test Driving Test Success app has been ever present in the UK Top 25 Paid Chart, and #1 in the UK Education Chart (Paid and Free). Leveraging over 50 man years’ experience in game publishing and marketing, Focus works closely with independent app developers to help them realise their market potential. For more information on fdigital’s popular range of apps for leading smartphones and tablets, please visit

About The Game Creators

Based in the North West of the UK, The Game Creators is an award-winning independent developer with a long track record of creating innovative and fun games and apps. The company is also the most recognised provider of game creation software on the Internet with a comprehensive range of affordable, cutting edge game creation tools that make it easier for anyone to make their own computer games and iOS apps. For more information on The Game Creators, please visit

About Swizzels-Matlow

Founded in 1928, Swizzels Matlow is the largest independently-owned family confectionery manufacturer in the UK and one of the few confectionery companies to still manufacture sweets in the UK.  The company makes a range of well-known products including Love Hearts, New Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

Swizzels Matlow is based in North Derbyshire and employs over 550 people. For more information please visit

The Legal Bit - The Squashies World app © 2012 developed by The Game Creators Ltd and published exclusively under licence by Focus Multimedia Ltd. Swizzels Matlow together with the brand names of the individual products are trademarks of Swizzels Matlow Ltd., some of which may be registered.


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