IRVINE, Calif., December 15, 2011 – GamersFirst, a leading publisher of Free2Play® massively multiplayer online games, today announced that APB Reloaded has surpassed 3 million registered users. The incredible milestone comes shortly after the game’s launch onto Valve’s Steam® network where it has quickly carved a place among the most popular free games, ranking second at the time of this writing. APB Reloaded is also being supported by major retailers, with a boxed version hitting shelves soon at Wal-Mart, Target, Best Buy and GameStop stores across North America. Buyers of the game at retail can get more than $50 worth of value including unique in-game items for a suggested retail price of $29.99.
To bolster its launch, GamersFirst has released the game’s first major content update with the introduction of Fight Club. Fight Club is an entirely new game mode that adds fast-paced third-person shooter play set in new maps within APB Reloaded’s city setting. It translates to a distinct new game play experience now available to players . APB Reloaded is the world’s first Free2Play open world action game, distinguished by its immersive player-versus-player (PvP) urban warfare premise and deep customization of characters, cars and other features. For trigger happy gamers, Fight Club delivers a pick-up-and-play mode that’s essentially a session-based online shooter with vehicles.
“We recognized the potential for APB Reloaded to be a true breakout hit in the Free2Play category all through beta testing,” said Rahul Sandil, SVP of marketing and business development for GamersFirst. “We quickly amassed a vocal, dedicated community, and they’ve been instrumental in growing the game and helping better the experience. We also attracted a partner in [a]list games, a digital game market maker who launched a worldwide campaign to raise the game’s visibility and help it appeal to a broader audience. Ultimately, players who discover a new free game decide if there’s enough value and quality to keep playing, and APB Reloaded’s trajectory tells us a growing number are being blown away by what they’re getting.”
Powered by Epic Games’ Unreal Engine 3, APB Reloaded features a rich experience similar to what players expect in premium packaged games. Players enter the city of San Paro to unite and fight with anarchist Criminals or join the street justice Enforcers. They don’t just play in the game’s open world, they live in it. In the action districts, it’s all about epic PvP combat, joining turf wars against enemy factions or running missions to gain money and notoriety. Here, the city and everything in it is there to take, or lose. In the social districts, players can share all of their creations, from custom looks and modified cars to their own mixed music. The opportunity for self-expression is a big part of APB Reloaded, enabled by a toolset and customizable features that are second to none.
With the addition of Fight Club, players can now dive into the most visceral part of the game – combat in and outside of vehicles – as a session-based third-person shooter. Fight Club lets up to 32 players battle it out in closed-off areas of the city, fighting for loot and boosting in-game status in modes such as Team Deathmatch and King of the Hill. The experience is uniquely APB Reloaded, playing out as virtual cops fighting criminals in an urban setting, and punctuated by mayhem, destruction, and the ever-present danger of a fast and furious drive-by.
To get up-to-date information on GamersFirst and APB Reloaded’s Community and Fan Pages, check out the following links:
Facebook – http://www.facebook.com/APBReloaded
Development Blogs – http://apbreloaded.gamersfirst.com;
Website – http://www.APB.com
Twitter – @APB_Reloaded @GamersFirst