App Shoppers Turn to Discovery Solution The Game Trail for Guidance

STOCKHOLM, Sweden - May 6, 2010

The Game Trail, a free app designed to lead iPhone gamers to only the best games available on the platform, today released a new update. On pace to reach its goal of 100,000 active users this month, The Game Trail has proven to be a helpful guide to the overwhelming selection of games in the App Store. With its combination of easy-to-access gameplay videos and independent game rankings, The Game Trail has now served over 500,000 videos through its free iPhone app and website. More than 10,000 purchases have now been made from the iTunes App Store via referrals from The Game Trail, making it a powerful tool for both gamers and developers.

The new update released today will introduce a number of fixes to improve overall performance. Users can expect a better graphical layout, faster speeds, improved search, and faster network performance. All games in the Top 250 list are now numbered so that users can easily reference their overall position on the list.

"The Game Trail teaches us new things about App Store shoppers every day," said Tommy Palm, founder of The Game Trail. "We learn how users navigate the app and what features and games they gravitate towards. We also learn what keeps users coming back and how we can best connect prospective buyers with games they will enjoy. After all, our purpose is to guide shoppers to the best content and generate sales for the best developers."

The Game Trail, a product of Swedish mobile developer Fabrication Games, was created in order to guide iPhone game shoppers down the right path to the highest quality titles available. Featuring video trailers, reviews, and unbiased rankings, The Game Trail database adds new games every day and is growing at a rate of 50% per month. With easy access to video trailers and reviews on The Game Trail app, App Store buyers’ regret is a thing of the past.

Access The Game Trail online at www.thegametrail.com, on Facebook or download the free app here.

About Fabrication Games

Fabrication Games was founded after a MBO of Jadestones Mobile department. The focus is development of high quality mobile games and digitally distributed platforms. The team has been fabricating mobile games since 2001 and won nine international awards in competitions like IMGA and IGF Mobile. Fabrication Games owns IPs such as Spirits, Kodo and World In War. It is privately owned and located in Stockholm, Sweden.

Sam Dalsimer, TriplePoint for The Game Trail

212-730-9744

sam@triplepointpr.com


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