Applifier, the market leader in mobile and social game discovery, today announced the availability of  The State of Play – Applifier Mobile Gaming Study for Q2 2013, the latest market update with analysis on playing, sharing and spending behaviors among mobile gamers. The study examines how gamers discover and recommend mobile games based on Applifier’s survey of mobile gamers across the United States. Findings confirmed that social sharing and word-of-mouth are the leading ways that players discover games, far exceeding traditional methods such as advertising and promotions. Additionally, a consumer segment uncovered in the study called “Sharers” is highly influential in helping other audience segments discover games.

Results from the full study are now widely available at

Applifier studied 1800 mobile gamers, uncovering a valuable consumer segment called “Sharers”, which comprises about 1/5 of the game player audience. Sharers are most likely to use social and video related game features to influence other player segments. Not only are these Sharers more likely to download games, play games, and pay for games, but also by using these features, they create a self-sustaining loop of virality. Developers who address these key aspects and this important “Sharer” demographic will provide an easier pathway to increased app discovery.

Additional key findings from Applifier’s  Mobile Gaming Study for Q2 2013 include: 

• 70% of all users watched online games video in the last 7 days and over 45% said watching the video directly led them to download the game featured in the video

• 20% of users are Sharers, who actively share from games, are likely to download more games, play more often and for longer, and are more likely to convert to paying users

• Word of mouth is the #1 way that mobile gamers discover games and decide whether to download, and top sources include: Reading User Reviews (43%), Hearing from a friend/family member (36%), Seeing a friend/family member play the game (25%)

• Mobile game players typically download up to 5 games per month and play up to 3 hours per week

• Usage of mainstream social networks is strong with Facebook (89%), YouTube (60%), Google+ (41%) and Twitter (38%) being most popular

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About Applifier

Applifier enables game developers to more effectively acquire and monetize audience through a comprehensive suite of tools. In 2011, Applifier became the largest cross-promotion network of independent social application developers on Facebook, reaching over 150 million monthly active users. In 2012, Applifier launched the Everyplay beta for mobile game replay sharing, and launched the Impact video advertising network to acquire high quality users and increase monetization for games. Applifier is backed by Lifeline Ventures, MHS Capital, PROfounders Capital, Tekes, Webb Investment Network and angel investors, and has offices in Helsinki, Finland and in San Francisco. For more information, please visit


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