Appy Unleashes FaceFighter Gold!

(See end of press release for Promo Code offer)

With nearly four million downloads across all its versions, FaceFighter is already one of the most popular games on the iTunes Store. Now, Appy Entertainment takes FaceFighter to the next level with release of FaceFighter Gold, a milestone achievement in the franchise.

"This is the FaceFighter our fans have been waiting for," said Appy Entertainment Brand Director Paul O'Connor. "This app has all the fighters, weapons, and finishing moves of our previous releases -- including all the premium content. The game has lots of surprises for our fans, like new dojos and animated backgrounds. It also has new fighters and attacks unique to this game, along with new features like the Wheel of Pain and OpenFeint integration ... it's the newest chapter in the FaceFighter saga for existing players, and also the perfect place for players to jump in and experience FaceFighter for the first time."

FaceFighter is the fast-paced and funny first-person fighting game where your friends are your foes. If it has a face, you can fight it -- any photo becomes a FaceFighter opponent in seconds. Pummel your foe with fists and feet to knock out teeth and give them comical black eyes. Take down the enemy with crazy weapons like wrenches and rolling pins, then end the fight with signature "Immortal Judgment" finishing moves, like lightning strikes, UFO abductions, and trash compactors. Battle a friend using Bluetooth multi-player, or share the faces of your fallen foes via email, Facebook, and Twitter.

Releasing this new edition of FaceFighter provided the ideal opportunity to refresh the look of the app and update the interface. "This is the first major feature upgrade we've done for FaceFighter since introducing Bluetooth mulitplayer last year," said Creative Director Emmanuel Valdez. "With all the new attacks, enemies, and finishing moves we've added since the game came out, it was high time we gave players a means of picking the features they wanted in each fight. Now, instead of attacks being chosen at random, players can use the Wheel of Pain to specify they want to whack their foe with the dead fish in the bamboo forest, and finish off with a giant ape fist!"

Also core to this new game is FaceFighter's first integration with OpenFeint, the iPhone's premiere social media service. "We're thrilled to add the latest in the FaceFighter series to the OpenFeint gaming community," said Jason Citron, CEO of Aurora Feint. "Appy Entertainment has done a great job integrating core online gaming services like global leaderboards and achievements and we think the players are going to love these new features."

"Now players can compare their scores with other fighters around the world, and they can also compete to unlock goofy achievements, like 'Self Abuse!' which you earn from defeating a custom fighter," said Appy Entertainment Executive Producer Steven Sargent. "We're delighted to offer OpenFeint service to our existing fans, and we look forward to reaching an even wider audience thanks to OpenFeint's twenty-five million users."

"The iPhone game market is fast-evolving and so is the FaceFighter franchise," said Appy CEO Chris Ulm. "Since launch, we've supported FaceFighter with dozens of new foes, weapons, and finishes, along with continual performance improvements and new features. FaceFighter Gold is a milestone release marking the ultimate version of this game, and demonstrates Appy Entertainment's dedication to maintaining and reinvigorating our core brands."

FaceFighter Gold is the fourth game in the FaceFighter family of products, joining FaceFighter Lite (the free version of the game), FaceFighter HD Face2Face (for Apple's iPad), and the original FaceFighter, which will now drop to the permanent price of .99 USD. FaceFighter Gold sells for $1.99 USD and is available on the iTunes Store.

Promo Code Offer

FaceFighter Gold PROMO CODES for the U.S. App Store may be requested by emailing Paul O'Connor at Appy Entertainment ( paul@appyentertainment.com).

About FaceFighter Gold: More details about the app, including screen shots and a video, visit the FaceFighter Gold website at http://www.facefightergold.com/main.html. To download FaceFighter gold, visit iTunes at http://www.appyplace.mobi/redirect/facefightergold.

About Appy Entertainment: Founded on Halloween 2008, Appy Entertainment makes games for the social generation. Appy's games have been downloaded nearly four million times, and have several times been featured on Apple's iTunes. Appy's games have appeared on television in the United States and the United Kingdom, and have been reviewed by Entertainment Tonight, Macworld, and the Huffington Post. For more information about Appy Entertainment, visit Appy's home on the web at http://www.appyentertainment.com, and check out their development blog at http://www.appygamesblog.com.

Appy and the Appy logo are trademarks of Appy Entertainment, Inc. Other company and product names may be trademarks of their respective owners.

wild new weapons and finishing moves


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